I suspect folks these days read faster, and read more words, than people past. Except it might be content like Hackernews, YouTube comments, X/Twitter and other doom scrollers, that make that up.
I'm often surprised at how far ahead of the bell curve I am. I am very rarely able to have a conversation about literature with people in real life. If I'm lucky enough to find someone that's read a recently published book I've also read then they often haven't read anything else by the same author. Or they haven't read the influences the author had for the book. Or they aren't aware of the genre trends the book took part in.
Reading in America is a lonely hobby sometimes.
For example, if I wanted find more beatnik related books (after reading On The Road) I search lists and find this fantastic community scored collection with more books than I'll ever want to read on the subject: https://www.goodreads.com/list/show/89976.Beatniks
https://en.wikipedia.org/wiki/List_of_countries_by_average_a...
So, based on my own experience, I think most people who don't read actually wouldn't be able to read more given more time. They would need to practice reading books that are easy on their level (both literacy level and attention-span level), and gradually advance to longer and more difficult books to read.
I plan to write a book one day, but mainly as an aid to establishing my credibility for courses I'll run, so marketing from the other direction.
I got back into reading, but its been an effort. Books are big and expensive, my library actually doesn't have stuff available often so I'm always on a wait list. Its hard tough to find time let alone quiet time to focus on a book. So many distractions around, roommates, city noise, neighbors making noise.
What do those jackets have? Big hip pockets. What fits perfectly in those, hardly even affecting the drape, with enough room to spare that they can slip in and out effortlessly? Slim little pulp fiction books. Hell, many are even big enough for a volume of Magazine of Fantasy and Science Fiction to fit OK. Can't cram a glossy in there, but pulps? Yep.
Plus, yes, there were no cell phones, but if you want to carry a book today, where do you put it, if you don't have a bag (and even if you do, that's not convenient, is it?)? Well, on your phone, as an ebook, since that fits in a jeans or trouser pocket, and practically no dead-tree books or e-readers do... oh but look, you have some notifications! And there goes the 15 minutes.
Women often carry purses. And who still reads? It's largely women. I'm sure there are other reasons, but—hmmmm.
This is not true at all. The empirical evidence shows the exact opposite: Americans tend to read far more than almost all other countries.
This "we Americans are a bunch of ignorant louts who don't read" narrative is a distressingly persistent misconception illustrating self-hating biases popular with certain segments of Americans. Fortunately, it is entirely false.
What does the data say?
* According to the chart on page 14 of [4], the US is ranked about #8 or #9 in the world (of 200+ countries) in terms of "books published per capita."
* The US "title production per capita," or "books published per 1 million inhabitants," is about 1,000 -- not the very highest in the entire world, but pretty high.[3]
* Over 25% of all books sold in the entire world are sold in the United States, which has about 4% of the world's population. [1]
* More books are published in the US than in any other country but China, which has about 4x the population of the US. [1][2]
* In 2016, the US was by far the largest book publishing market in the world by market value, larger even than China. [4]
[1] https://wordsrated.com/global-book-sales-statistics/
[2] https://www.statista.com/chart/12358/which-countries-produce...
[3] https://internationalpublishers.org/wp-content/uploads/2023/... , page 17.
[4] https://masterenedicion.com/wp-content/uploads/2017/11/BookM...
Since my reading time is limited, I want to read books that are really good. I have to say, quite frankly, that many books just aren't that amazing (and I'm including both traditional and self-published in this). That makes me reluctant to pick up a book unless it's from an author I already know, comes with a really strong recommendation, or just has a superb opening. If a book doesn't have at least one of those three (or ideally two), I'm just not going to pick it up.
This is all anecdata, but my point is the demand side is more complicated. Even given the competition, the vast availability of both traditionally and self-published books doesn't guarantee that quality goes up, at least in aggregate.
I feel it's not so much that people don't read, it's that people don't read books anymore in lieu of other mediums (most prominently social media) or methods (eg: watching television, playing games with a story component).
We all do plenty of reading in our lives, after all.
From my experience, the issue in the US is on the demand side. People here hardly read, and when they do read, it’s usually a super popular book all their friends have read or that Tim Ferris talked about. When I published my book, I was surprised by how many close friends and family bought the book to support me, but have never opened it. And it wasn’t until after I published my book and became more aware of the reading habits of those around me that I realized how little most people read these days. There are a handful of people who read 30-50 books, but if you were to take the median so those people don’t skew the average, I’d estimate that it’d come in around 1-2 books. Probably half of the people in my life don’t read a single book in an average year.
While I never wanted to make a living off my book, I’ll admit it was discouraging to see how few people read it cover to cover. I took Mark Dawson’s course and got all of the social ads, lead magnet, etc. setup. The ads did work, but I quickly found out that of the subset of people who do read a lot in the US, most are 60+ and want self-published books to be either $0.99 or free. I had multiple angry old ladies reach out to me through my Facebook ad complaining that they weren’t going to pay $2.99 for a self-published book and that it was upsetting I’d even try.
It wasn’t all bad and I did find readers who genuinely enjoyed my book and supporting self-published authors, but these type of people are a very small percent of the population. If the average person read 15 books per year and was ok paying $10 per book to support authors, I think you’d see a lot more self-published books. From my anecdotal experience, there are plenty of people who aspire to write, but we lack a supportive reading culture to fully cultivate authors (even part-time authors).
EDIT: I’ll also add that among the people in the median reading 1-2 books per year, most are listening to those books as audiobooks. I’m not one of those people who say listening to books isn’t reading, but for the average full length novel it costs about $10k to get an audiobook made, which is way outside the budget for anyone trying to publish books as a hobby. I paid for an audiobook to be made because I have the income and thought it’d be a fun experience (which it was!), but I will never make enough from the book to cover that expense