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Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @04:12AM (#3846464)
It's a nice personal achievement, but I can't help myself cringing at business models of this kind. It's plain old extraction of surplus-value, adding very little to the economy as a whole. The workers would be better off operating as a cooperative, I wish they had the education to know that from the outset, and the means to implement it.
Re:From idea to replacing full-time salary in 4 months by cynicalkane on Monday April 16, 2012 @06:31AM (#3846782)
Be careful about confusing what you want people to value with what they actually value because that's how you get Marxism.

I hired a cheap startup cleaning company (an internal startup within a larger organization). Flaky, unprofessional management; cleaners who sucked at their jobs... going by my and my friends' experiences, finding a good cleaner is pretty hard and (this is a big 'in general') the more expensive ones are more reliable. Information, quality assurance, and good management are all scarce--a lot scarcer than most people tend to assume--and cost money.

The other part is that the employers aren't "extracting as much surplus value" as you think from the sell side either. For instance, most programmers are content to work for the Man, losing significant amounts of "surplus-value". Independent contractors appreciate the freedom, the money, the flexibility, the power to say no, but it's not for everyone, because managing yourself is also a giant pain in the ass for a large number of reasons.

Finally, I think you're being down voted because all this is probably common knowledge on a forum for smart, startup-minded hackers. When you talk about "extracting surplus-value" there are prominent members of this community who do that for a living.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @07:06AM (#3846847)
> that's how you get Marxism

Is it a disease? :)

Did you mean communism?

> Information, quality assurance, and good management are all scarce

I acknowledge that. Read my comment below - these skills are picked up on the go by startup founders, the same way those in a cooperative could. Professionalism is unrelated to having one head or twenty at the top.

> For instance, most programmers are content to work for the Man

Most workers in any field are "working for the Man*, not just programmers. The adoption of the agency model varies across the economy, but is less common as you go higher (think doctors, lawyers, architects, etc). We could get into a yearlong discussion about distribution (or concentration) of wealth, but I don't think this is the place and I'm not that qualified.

> I think you're being down voted because all this is probably common knowledge on a forum for smart, startup-minded hackers.

Isn't almost everything common knowledge in a community like this? I don't think that's the reason, downvoting for simply disagreeing is becoming increasingly common.

> When you talk about "extracting surplus-value" there are prominent members of this community who do that for a living.

So? I'm not picking a fight or attacking anyone, just musing on capitalism. Is it taboo? I'm sure they don't feel the need to justify what they do.

Re:From idea to replacing full-time salary in 4 months by cynicalkane on Monday April 16, 2012 @08:44AM (#3847096)
>> Information, quality assurance, and good management are all scarce

>I acknowledge that. Read my comment below

Well, your surplus-value is everyone else's value-added. There are probably more efficient ways to do things in the information age. I'd like to see a smart bunch of hackers disrupt the maid service industry. But I don't think the current method is unjustifiable and I don't think it's correct to question someone doing things the old way in a good way.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @10:22AM (#3847456)
You might have missed the last line in that comment. I'll repeat: I'm not questioning the validity of the business (that would be me against the world), it's just wishful thinking.
Re:From idea to replacing full-time salary in 4 months by _delirium on Monday April 16, 2012 @06:40AM (#3846804)
> When you talk about "extracting surplus-value" there are prominent members of this community who do that for a living.

On the other hand, there are also prominent members of this community who focus on recognizing cases of surplus-value-extraction and thinking about how to disrupt/disintermediate those markets. :)

Re:From idea to replacing full-time salary in 4 months by toyg on Monday April 16, 2012 @05:07AM (#3846609)
He's not playing golf all day: he did design and commission the scheduling system he now operates, and provides ongoing advertisement and management.

From what he says, it looks like he gets $40 to $60 per job, whereas cleaners get $15 to $30 per job -- they work in team, so it's $30 to $60 in total (it's all pre-tax, from what I understand). Not a terrible arrangement, to be honest, especially in the Land Of The Free From Socialism; apparently this is much more than what they used to make when a big company exploited them.

I do agree however that the IRS will kick the shit out of him if he doesn't switch to proper employment asap, and that's how it should be: it's all fun and games when things go well, but when hard times come (and they will come) the workers should get some protection.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @05:16AM (#3846630)
I know, and I don't mean to put down his effort (as I said below, there is some value added). But they are just being exploited by a smaller company - it's the same.

edit: what is with downvotes lately? This is not a contest, feel free to join the discussion.

Re:From idea to replacing full-time salary in 4 months by mseebach on Monday April 16, 2012 @06:42AM (#3846809)
"Working for x" != "Exploited by x". In one of the comments he says his best team earn double when they did before.
Re:From idea to replacing full-time salary in 4 months by viandante on Monday April 16, 2012 @06:29AM (#3846777)
Workers are not pointed a gun to do the job. Given the opportunities they have, they are choosing this specific opportunity. This means that this service is increasing their expected value from the job. I don't see how this can be bad.
Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @07:10AM (#3846859)
Read comment below for my take on that. I'm not blaming anyone or saying it's morally wrong, just exploring a different arrangement.
Re:From idea to replacing full-time salary in 4 months by viandante on Monday April 16, 2012 @09:43AM (#3847297)
What's the problem then? Having management? 'Stealing' profit from the workers?

You can't seem to understand that 1000 workers doing 'their' job may be hundrends of times less productive than doing the same job under the same company. Lots of things (machinery, know how, etc.) need a company and a capital.

Finally, I also don't understand discussing capitalism. Here we are discussing freedom for individuals to work and to create a start up. What would you rather do? Force everybody down the same principles? Not sure it's right.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @10:24AM (#3847461)
Problem? None. I think you need to re-read the thread with a lighter head.
Re:From idea to replacing full-time salary in 4 months by courtewing on Monday April 16, 2012 @09:28AM (#3847238)
This is a sentiment that I see frequently on HN, and I'm not exactly sure why. I was a "questionably" contracted employee for awhile, and I never once felt exploited by the company, and I'm confident that they never felt that they were exploiting me.

Sure, being contractors might not be ideal for them at the moment, but they are the first 8 employees at the company. There are additional benefits to being in that situation.

In addition, we have no idea how much they do or do not understand their employment status. It is convenient for us to jump to the conclusion that the employees are ignorant about tax law, but that very well may not be the case. Just like in any other service industry, there are plenty of educated and informed workers in the mix, especially when you start looking at those that tend to excel in that particular field (he did say he now only hires top notch folk, after all).

I guess what I'm saying is, the discussion about W2 vs 1099 in this case is both valid and valuable, but let's not jump to any conclusions about who is exploiting whom.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @10:01AM (#3847371)
I think you fell on the wrong comment tree. The "exploitation" in discussion has nothing to do with the employment laws discussed above.
Re:From idea to replacing full-time salary in 4 months by courtewing on Monday April 16, 2012 @10:11AM (#3847408)
After re-reading your comment and the one to which it replied, I see that you are correct. My reply was not in the wrong tree but rather based on an incorrect assumption.

Pardon my ignorance, but what "exploitation" is being discussed here?

Re:From idea to replacing full-time salary in 4 months by paulhauggis on Monday April 16, 2012 @02:32PM (#3848633)
right. You're one of those left-wing, the government should force "equality" people.
Re:From idea to replacing full-time salary in 4 months by paulhauggis on Monday April 16, 2012 @02:30PM (#3848624)
By this logic, all employers are exploiting their workers. Most employers make much more money on the work that their employees are completing.

However, they are going to this company by choice. They can choose to leave. They also agree to the wage. In addition to all of this, it's not easy being an independent worker. If anything, the small company is preventing them from getting exploited (they don't have to worry about chasing down a paycheck from each individual client, marketing, etc).

Finding clients is just as time consuming as the actual work itself. I know, I've done it myself as a freelancer.

Re:From idea to replacing full-time salary in 4 months by redfalcon6 on Monday April 16, 2012 @09:51AM (#3847328)
I think this shows a confusion about what part of the problem he is solving: He is solving a MARKETING problem not a DELIVERY problem.

Yes the cleaners are probably not doing anything differently than they normally did. BUT:

-the cleaners had problems finding clients -clients had trouble finding good cleaners

If you've ever tried to find one of these folks, it's a total PIA. Basically it involves asking your friends or posting to craigslist and then wading through a bunch of crap. This is easy - find and pay online!

If you're against "extracting value" here, you should also be against grocery stores. Surely they are robbing the poor farmer by linking buyers and sellers?

Re:From idea to replacing full-time salary in 4 months by LyleK on Monday April 16, 2012 @01:38PM (#3848413)
Why is it a PIA to ask your friends? And why would you trust a web site more than your friends' recommendations?
Re:From idea to replacing full-time salary in 4 months by gexla on Monday April 16, 2012 @06:26AM (#3846772)
I'm sure they realize at this point that they could be running the same model. The profits at this point probably aren't even enough to cover the salary for one person to be doing everything this guy is doing. The cleaners could do these things themselves, but they would still need to compensate themselves for their time. So, the profits would just go to more hours worked rather than going towards everyone getting a raise.

I imagine that as the profits do rise, then this guy will have to spend more money on fixing all the issues that the other comments mention. He is also on the hook for things like damage and theft. I'm guessing his workers would rather just do their jobs, get paid and leave the rest for someone else.

Re:From idea to replacing full-time salary in 4 months by radicalbyte on Monday April 16, 2012 @07:53AM (#3846965)
> The cleaners could do these things themselves

Why do you assume that? There are plenty of people doing those kind of jobs who can't read or can't handle basic arithmetic.

It's not a given that they'll be able to set themselves up as this guy has done.

Re:From idea to replacing full-time salary in 4 months by localcasestudy on Wednesday April 18, 2012 @07:30AM (#3857428)
Yeah it's not easy.

Our teams do certain things well:

Cleaning, organizing, and having a nice friendly presence that makes clients want to have them back in their home over and over again.

I do certain things fairly well:

Managing web design (I feel like i have a fairly good eye), writing web copy, client acquisition (adwords, twitter), finding ways to adopt high-tech practices into low tech industries (I think we're the first cleaning company with an actual affiliate program), SEO, branding, and a few extra things I can't think of now.

I'm not great at any of these things, but I feel like I'm at least competent at many of them.

I don't have the skills they have. They don't have the skills I have. We both realize this and figured we could work together and benefit each other.

Re:From idea to replacing full-time salary in 4 months by JoachimSchipper on Monday April 16, 2012 @04:26AM (#3846498)
I'm not sure I completely agree. The clients get vetted cleaners; and even a cleaner coop would need someone to manage/assure quality/market, and someone with those skills can earn more than a cleaner.
Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @04:35AM (#3846523)
The cleaners are vetted/trained by one of themselves. Even if they have to hire a manager later on, he will be getting paid the worth of his contribution, not all of the profit.

I'm not so sure about it either, but I have a tendency to be a bit idealistic :)

Re:From idea to replacing full-time salary in 4 months by sopooneo on Monday April 16, 2012 @09:24PM (#3850488)
Though the real world won't follow the text book example, we can argue that an ideal free market will arrive at the same rates, costs, and salaries whether a manager hires the maids or the maids hire a manager.
Re:From idea to replacing full-time salary in 4 months by nopassrecover on Monday April 16, 2012 @04:51AM (#3846561)
They don't have to take the surplus jobs he is finding them.
Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @04:59AM (#3846590)
I'm not sure in what way your comment is a reply to mine. That is the "little" I think it's adding to the economy (matching demand/offer), yet it's just a misbalance of information and/or power that shouldn't need to exist.
Re:From idea to replacing full-time salary in 4 months by _delirium on Monday April 16, 2012 @06:44AM (#3846813)
It'd be interesting to figure out (though I'm not sure how to measure it) how important each of the factors are. For example, one factor is just a marketplace/organization kind of value, the same reason eBay skims n% off every sale, or TaskRabbit takes a percentage. On the other hand, I wonder if there are more structural reasons for why his employees wouldn't be able to cut out the middle-man. For example, is there a kind of class- or race-arbitrage going on, where people are more willing to deal with him because he's "like them", whereas the cleaners come from social groups that the typical clients are more scared of contacting directly, so it's easier for them to get work if he's their public face? If so, that's not his fault (he'd just be arbitraging an existing societal imbalance, which arguably actually mitigates it), but would be interesting to know about.
Re:From idea to replacing full-time salary in 4 months by nopassrecover on Monday April 16, 2012 @09:37AM (#3847271)
Well (perhaps I misread) but it seemed that you were implying that he is getting more money than his value is worth here, and that they should instead form their own collective. My counter was that the cleaners don't need to work for this guy, they choose to, and therefore they have by definition decided that his value proposition is worthwhile.
Re:From idea to replacing full-time salary in 4 months by robryan on Monday April 16, 2012 @05:24AM (#3846641)
The workers may not be any good at marketing or any of the organization and running a business stuff, they are probably happy just to stick to the cleaning and get a constant stream of jobs given to them.
Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @05:29AM (#3846651)
That's exactly what my last sentence is about. The extraction of surplus-value comes from having an economical/power/knowledge advantage: in my pretty ideal world the workers should have enough of those skills, or the ability to subcontract them.

If everyone was well educated and had the means to set up a business they wouldn't need someone else to seize the opportunity for them. The whole startup spirit is that of getting down to build a business, learning as you go, and I think the same applies to cooperatives. It's joining forces with your peers.

And this is just how most startups are born: two or more co-founders with a fair split, employees get equity etc. Why is this different?

I'm happy working a job right now too, just dreaming.

Re:From idea to replacing full-time salary in 4 months by mseebach on Monday April 16, 2012 @06:58AM (#3846836)
> The extraction of surplus-value comes from having an economical/power/knowledge advantage

Yes, this is called the division of labour. When not everybody has to know how to do everything, more things can be known and more things can be done.

Making a marketing plan and a website sounds easy to you, but why don't you argue that they are being exploited by the vacuum cleaner or detergent manufacturers' economic and knowledge advantage? Probably because designing and building a good vacuum cleaner or formulating an anti-allergenic organic cleaning detergent doesn't sound easy to you.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @07:15AM (#3846876)
That's not what I meant. There is a gap in knowledge and economical power (and probably willpower/culture too) that "prevents" the workers from setting up their own business or marketing themselves more efficiently, it's not directly related to the division of labour.

btw I have a Communication Studies/Advertising degree and work as a front-end developer, so no, that doesn't sound easy to me ;)

Re:From idea to replacing full-time salary in 4 months by mseebach on Monday April 16, 2012 @07:31AM (#3846907)
Cleaning a one bedroom flat in one hour to a standard that people will pay well over $100 for is a specific skill set.

Building, marketing and running a company is a different specific skill set.

How is that not division of labour?

> so no, that doesn't sound easy to me ;)

Presumably a lot easier than building a vacuum cleaner.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @07:49AM (#3846950)
The main difference between a standard business and a cooperative would be the sharing of profits - there's still the need for management/marketing/etc, which can either be done by one of the cooperatives or subcontracted, it doesn't disappear. That the maids don't have the skill set or the means to acquire it is exactly what I commented on originally. That is the gap. The extraction of surplus-value comes from having an economical/power/knowledge advantage.

If I had the means to build a vacuum cleaner (not that hard, you know software can be way more complex than that), but instead sold my project to Dyson, because they have the means to produce and market it, yes, I'm setting myself up to be exploited. It's an option. (drifting off-topic, but crowdfunding is changing that too)

Re:From idea to replacing full-time salary in 4 months by mseebach on Monday April 16, 2012 @08:36AM (#3847073)
Yes, I understand the principle. But deciding to form a coop, hiring a manager/marketer and being a partner in a company are all skills, and while valuable, they're just just as arbitrary to decide to teach in schools as knowing how to build a vacuum cleaner.

Also, where is the evidence of exploitation? Does this guy make more money than he would if there was profit-sharing? Paying a salary is profit sharing.

Re:From idea to replacing full-time salary in 4 months by paulhauggis on Monday April 16, 2012 @02:35PM (#3848646)
His point is that the owner shouldn't be getting any more than the workers. IE, they are all "equal".

This sounds strangely familiar...

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @10:53PM (#3850784)
I don't recall saying anything like that. Don't worry, I'm not going to eat your children.
Re:From idea to replacing full-time salary in 4 months by silverlake on Monday April 16, 2012 @09:03AM (#3847156)
This is way too idealistic for any adult to believe. Coops didn't even work in China[1]. In Brooklyn, NY there's a food coop [2](grocery store) run by people in the neighborhood. I believe the group has naturally separated in a minority of pushy organizers (i.e. managers) and the majority who put in their hours and go home. Coops could work if it didn't involve human beings.

[1] http://www.npr.org/blogs/money/2012/01/20/145360447/the-secr... [2] http://en.wikipedia.org/wiki/Park_Slope_Food_Coop

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @09:57AM (#3847354)
There are plenty of decades-old working cooperatives here. It's the standard business form for farmers in the countryside. It's just another business arrangement, nothing extraordinary. They get everyone's production and leverage their volume to get better deals than any individual producer could, then pay everyone a fair rate.

Upon reading the articles: that NY coop seems fairly successful, but the closest to that model around here is a just-opened Sam's Club :) You seem to have misunderstood the article on China: what made them successful and more productive was precisely working as a collective while being fairly compensated. Cooperatives have nothing to do with communism.

Re:From idea to replacing full-time salary in 4 months by mgkimsal on Monday April 16, 2012 @09:10AM (#3847175)
"in my pretty ideal world the workers should have enough of those skills, or the ability to subcontract them."

They are subcontracting those skills out to the person who is marketing and getting them the jobs.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @10:20AM (#3847445)
At a very high cost (100% over their pay).
Re:From idea to replacing full-time salary in 4 months by mgkimsal on Monday April 16, 2012 @11:58AM (#3847878)
In this particular case, probably. But that's an issue because the workers don't quite have a 'i run my own company' mentality (even if it's not a company).

I saw a comment here months ago that said something like "I treat myself as an independent contractor, I just sub out all the work like getting clients/projects, taxes, billing, collections, hr and management to other people (my company) so I can focus on development". I've liked that mentality, and try to get others to think that way. Even if you don't adopt it, it's an interesting perspective.

Re:From idea to replacing full-time salary in 4 months by Androsynth on Monday April 16, 2012 @12:37PM (#3848089)
It's plain old extraction of surplus-value, adding very little to the economy as a whole.

This guy took the risk of starting his own company and has literally created 8 jobs that did not previously exist in our economy. The 8 people that work for him are better off than they were before (otherwise they wouldn't be working for him).

However it sounds like the IRS will eventually come in and destroy those 8 jobs, all in the name of 'protecting the workers'.

Also, there are problems with coops. They tend to be inclusive, hoarding jobs for the few who get in. They tend to drive up prices for the work they do, destroying some amount of value across society as a whole. (basically the same problems as with unions).

This one man will be able to offer more jobs and provide better services to more customers than any coop could ever hope to provide. That is why he gets paid more than his workers.

Re:From idea to replacing full-time salary in 4 months by gnaritas on Monday April 16, 2012 @01:46PM (#3848451)
> and has literally created 8 jobs that did not previously exist in our economy.

No he didn't, he's hired maids who would otherwise be maids for someone else.

> The 8 people that work for him are better off than they were before

Because he's not doing his taxes right and paying them more, he'll get caught and eventually have to pay them less.

> However it sounds like the IRS will eventually come in and destroy those 8 jobs, all in the name of 'protecting the workers'.

As they should. What's he's doing is unfair to other maids who work for legit companies and are paying taxes correctly. It's also unfair to his competition who plays by the rules he's ignoring. 1099'ing them is cheating, they are employees.

Re:From idea to replacing full-time salary in 4 months by Androsynth on Monday April 16, 2012 @02:02PM (#3848513)
No he didn't, he's hired maids who would otherwise be maids for someone else.

But now the company they came from has to hire 8 new maids. If his business model is superior, he may eventually drive the old company out of business and employ at least as many maids as they did. Even if he only employed the same amount as the old company, he is providing more value to his customers, either through increased efficiency or lower costs. So even in the case of there being no new jobs created, creative destruction has again moved our economy forward.

Judging by how fast his first maid came to his company, I doubt he pays them less (I didn't see him mention this).

Re:From idea to replacing full-time salary in 4 months by gnaritas on Monday April 16, 2012 @03:39PM (#3848963)
Of course he doesn't pay them less, he's cheating on taxes to pay them more by 1099'ing them wrongly, they are employees and he'll have to pay them less once he starts doing it right thus losing his current advantage in the market.
Re:From idea to replacing full-time salary in 4 months by grey-area on Monday April 16, 2012 @07:12AM (#3846866)
The value he is providing is a booking service, dealing with complaints, etc, no more, no less. Turns out lots of people value that quite a lot; almost as much as the cleaning itself.

I don't think you can really argue that this adds no value to the transactions - he is finding these cleaners more work than they would otherwise have had.

Re:From idea to replacing full-time salary in 4 months by localcasestudy on Wednesday April 18, 2012 @07:37AM (#3857451)
Value as I see it: Clients Book and pay online We show up on time We follow up after cleanings so clients rate the team We deliver wine with each cleaning We provide ridiculous customer service We have a 200% guarantee that we actually honor We simplify the price structure (cost is tied to number of bedrooms, that's it), no need to come out and do quotes

and more. It's a lot more than just, hey you make X, I'll charge X+$45 and we'll all be happy. I had to build entire systems around delivering top notch service to justify raising our pricing points and creating premium experiences for the client.

Re:From idea to replacing full-time salary in 4 months by ricardobeat on Monday April 16, 2012 @07:41AM (#3846933)
I didn't say it adds no value, but that's a lot of assumptions.