Value as I see it: Clients Book and pay online We show up on time We follow up after cleanings so clients rate the team We deliver wine with each cleaning We provide ridiculous customer service We have a 200% guarantee that we actually honor We simplify the price structure (cost is tied to number of bedrooms, that's it), no need to come out and do quotes

and more. It's a lot more than just, hey you make X, I'll charge X+$45 and we'll all be happy. I had to build entire systems around delivering top notch service to justify raising our pricing points and creating premium experiences for the client.