If everyone was well educated and had the means to set up a business they wouldn't need someone else to seize the opportunity for them. The whole startup spirit is that of getting down to build a business, learning as you go, and I think the same applies to cooperatives. It's joining forces with your peers.
And this is just how most startups are born: two or more co-founders with a fair split, employees get equity etc. Why is this different?
I'm happy working a job right now too, just dreaming.
Yes, this is called the division of labour. When not everybody has to know how to do everything, more things can be known and more things can be done.
Making a marketing plan and a website sounds easy to you, but why don't you argue that they are being exploited by the vacuum cleaner or detergent manufacturers' economic and knowledge advantage? Probably because designing and building a good vacuum cleaner or formulating an anti-allergenic organic cleaning detergent doesn't sound easy to you.
btw I have a Communication Studies/Advertising degree and work as a front-end developer, so no, that doesn't sound easy to me ;)
Building, marketing and running a company is a different specific skill set.
How is that not division of labour?
> so no, that doesn't sound easy to me ;)
Presumably a lot easier than building a vacuum cleaner.
If I had the means to build a vacuum cleaner (not that hard, you know software can be way more complex than that), but instead sold my project to Dyson, because they have the means to produce and market it, yes, I'm setting myself up to be exploited. It's an option. (drifting off-topic, but crowdfunding is changing that too)
Also, where is the evidence of exploitation? Does this guy make more money than he would if there was profit-sharing? Paying a salary is profit sharing.
This sounds strangely familiar...
[1] http://www.npr.org/blogs/money/2012/01/20/145360447/the-secr... [2] http://en.wikipedia.org/wiki/Park_Slope_Food_Coop
Upon reading the articles: that NY coop seems fairly successful, but the closest to that model around here is a just-opened Sam's Club :) You seem to have misunderstood the article on China: what made them successful and more productive was precisely working as a collective while being fairly compensated. Cooperatives have nothing to do with communism.
They are subcontracting those skills out to the person who is marketing and getting them the jobs.
I saw a comment here months ago that said something like "I treat myself as an independent contractor, I just sub out all the work like getting clients/projects, taxes, billing, collections, hr and management to other people (my company) so I can focus on development". I've liked that mentality, and try to get others to think that way. Even if you don't adopt it, it's an interesting perspective.