It objectively is a problem for Apple as a corporation though, as they are expected by their shareholders to to continue to grow and increase profits year over year.

Only in a modern capitalist society etc etc. One thing Apple diversified in in the past years is its non-hardware offering; iCloud earns them billions and Apple TV is churning out massive productions, a 3.5 hour Scorsese flick in cinemas for example.

The whole company is sized to a specific revenue stream, and this revenue stream requires a specific sales volume. Apple could get off Mr. Bones' wild ride, but this would require remaking how the whole company works:

- less frequent laptop releases mean lower sales (do you want this 2020 Mac or this 2023 Dell?)

- lower sales mean lower revenue, lower revenue means lower costs

- so now Apple has to spend less on R&D and at the same time convince its board of directors that lower sales don't mean Apple is failing

[delayed]