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A comment on Apple unveils M3, M3 Pro, and M3 Max, the most advanced chips for a PC. Parent comment

Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by rrrurueuururu on Monday October 30, 2023 @10:31PM (#38079480)
For years now, Apple's biggest competitor is Apple from five years ago. One of their biggest threats is that sales flatline because people are still using their perfectly good laptops and phones from several years ago. And that's a hard problem to deal with when you advertise your products as high-end goods that will last a long time.
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by zacmps on Tuesday October 31, 2023 @02:23AM (#38080967)
This shouldn't be a problem, and the answer is to refresh devices less frequently.
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by aroman on Tuesday October 31, 2023 @03:38AM (#38081359)
It objectively is a problem for Apple as a corporation though, as they are expected by their shareholders to to continue to grow and increase profits year over year.
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by Cthulhu_ on Tuesday October 31, 2023 @04:00AM (#38081493)
Only in a modern capitalist society etc etc. One thing Apple diversified in in the past years is its non-hardware offering; iCloud earns them billions and Apple TV is churning out massive productions, a 3.5 hour Scorsese flick in cinemas for example.
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by orthoxerox on Tuesday October 31, 2023 @04:17AM (#38081599)
The whole company is sized to a specific revenue stream, and this revenue stream requires a specific sales volume. Apple could get off Mr. Bones' wild ride, but this would require remaking how the whole company works:

- less frequent laptop releases mean lower sales (do you want this 2020 Mac or this 2023 Dell?)

- lower sales mean lower revenue, lower revenue means lower costs

- so now Apple has to spend less on R&D and at the same time convince its board of directors that lower sales don't mean Apple is failing

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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by tonyedgecombe on Tuesday October 31, 2023 @09:35AM (#38084581)
[delayed]
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by anentropic on Tuesday October 31, 2023 @08:08AM (#38083516)
They have solved this though by periodically introducing incompatible macOS updates, so that eventually you can no longer install the current macOS and then after a while you won't be able to install latest version of applications and you start to feel stronger need to upgrade...
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by wilg on Tuesday October 31, 2023 @01:36PM (#38088473)
Six year OS support, plus security updates past that.
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by hot_gril on Tuesday October 31, 2023 @05:34PM (#38091705)
Not as good as Windows support but still good enough.
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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by wildrhythms on Wednesday November 01, 2023 @08:27AM (#38097333)
I have family still using the 2017 Macbook Airs, happily. A year ago I replaced the battery on two of them (from OWC which still offers high quality ones). Every year I ask them if they want to upgrade to a new model Macbook and they refuse. Meanwhile I have other family on Chromebooks that they've had to replace twice already because they are too slow, or the hinges on the screen have worn out, or the charging port got too annoyingly loose.
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