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Re:Apple unveils M3, M3 Pro, and M3 Max, the most advanced c... by orthoxerox on Tuesday October 31, 2023 @04:17AM (#38081599)
The whole company is sized to a specific revenue stream, and this revenue stream requires a specific sales volume. Apple could get off Mr. Bones' wild ride, but this would require remaking how the whole company works:

- less frequent laptop releases mean lower sales (do you want this 2020 Mac or this 2023 Dell?)

- lower sales mean lower revenue, lower revenue means lower costs

- so now Apple has to spend less on R&D and at the same time convince its board of directors that lower sales don't mean Apple is failing

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