Could someone please explain to me what is implied here? I've been to the USA only once, and I didn't visit neither a Costco nor a Walmart. The only difference I could point to between them, is that no "Costco people" phenomenon exists on YouTube.
Sincere thanks in advance!
At Walmart they might organize the store to get you to buy candy at the checkout line, or have a lot of less-than-healty options to tempt you near the essentials, to maximize the profit in that way. Because you're not shopping at Walmart because you want to be.
Disclaimer: I haven't been to Costco at a long time. And they still try to get you in their own way with free samples you can find all over the store.
It's not just that they're poor. There's something about wal mart.
(https://www.costco.com/kirkland-signature-men's-merino-wool-... btw)
Costco requires a yearly membership to shop there, which along with the shopping (if you go for the more expensive membership anyway) also gives you yearly cash back on all your purchases, which if you go there for the essentials you can, really does add up quite a bit. My wife and I get basically everything we can from there and usually end up with about $250 of essentially free money per year, and despite being Costco cash, if you go there and don't spend it all, you just get cash in return. Clearly they want you to use it there, but it is required.
Additionally there's an element of curation, though this is more subjective. Walmart will sell anything they can get their hands on, and Costco by comparison has a reputation for selling not exactly the top end bespoke stuff, but at least good stuff. I can recall maybe 2 times in the entire time I've shopped there for the last 6 years or so that I've gotten something I was disappointed in the quality of.
In addition you have the other things like the free samples everywhere, there's much less impulse buying on offer, it just feels... I don't know, you just feel like they actually give a shit? Maybe not a huge shit but a shit and finding businesses that give even a microscopic shit is pretty hard these days. And along with that, they pay their employees extremely well (in the context of retail anyway).
And also like, it's a bit classist for sure, but I do enjoy that there are no "people of Walmart" there, for the same reason I go to Target instead of Walmart for whatever I can't get at Costco. It seems at times Target's entire business model is knowing people who can will pay about 11% more for everything so they can not go to Walmart, I certainly do and will continue to.
I was not exaggerating or embellishing about the bumper cart bit. People either come flying out of aisles without looking or they stand there blocking an aisle while ignoring you trying to get through. A slow-moving mob would be an improvement in every way.
Between that and Walmart having narrower aisles than most stores, the place feels busy even when there aren't many people in it.
Also, the workers and shoppers alike all seem depressed, which is another thing I've not experienced in any other store. Walmart's weird, sickly lighting and color scheme probably don't help.
It's a miserable place to be in. Mood instantly plummets on entering. Combo of the seemingly intended-to-make-you-feel-bad design, and the people.
It's not even just a poor-people thing. Aldi is fine. Dollar General isn't as depressing. Plus, wal mart didn't used to be so bad, but that was like 20 years ago.
It's not just the stores, the parking lots are like that too. I won't refuse to go to wal-mart, but unless I'm lazy or it's an emergency, I will absolutely drive by one to shop at Target, Best Buy, etc.
Walmart is known for having ... characters in its stores. Think severely obese woman wearing a bikini. Walmart will let anyone in and anyone includes some wild people because wild people exist.
Costco requires a yearly membership and a contract. If you come sauntering in wearing assless chaps you're likely to get kicked out, your contract revoked, and being unable to ever shop there again.
The comparison being made was trying for a specific audience and excluding those outside of that audience (Costco) vs trying to appeal to as large an audience as possible, which means accepting things that most people wouldn't otherwise accept (Walmart).
Costco is typically middle class. It is a members-only.
They also have a famous hot dog and food court
You won't believe number 7!
The temptation to try and rope in those extra users is often irresistible but to get them you have to tank your content to appeal to the lowest common denominator.
Very few growth minded companies or content creators have escaped that trap. It requires prioritizing your principles and long-term outlook over short-term growth which is so antithetical to the typical silicon valley situation trying to tap into and keep the spigot of VC money.