Atlassian to buy Loom for nearly $1B

Re:Atlassian to buy Loom for nearly $1B by flashgordon on Thursday October 12, 2023 @11:31AM (#37858610)

Actually the bigger q is where is Loom's moat? I've used loom too and I agree that being able take a video and do "mini editing" is useful but I guess I wouldn't pay for it given cmd-optiom-5 on osx. But still the real thing is where is the moat? I ask this because until recently I hadn't given much thought to "having paid users who will feel stupid to move off" was not a big deal but clearly it is?

To play devil's advocate though from a numbers point I think loom has about 20m users so this is $5 per user. But if acq is for a billion then I'd assume their actual revenue is something like 100m. So $5 /user/year. I guess in that sense once a user has paid that low price they are not thinking of moving off for a year so it is plenty of upsell opportunities for atlassian. Ofcourse depending on usage just the video hosting could cost them more than $5/user/ year? Interesting stuff!

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Re:Atlassian to buy Loom for nearly $1B by sb8244 on Thursday October 12, 2023 @11:36AM (#37858677)

Maybe going outside of engineering?

I use both loom and cmd opt 5, but my CS and sales team would not be able to effectively use cmd5 (editing, hosting, comments, etc.)

The moat for us is that it just works and is cheap enough that moving off is literally not worth my time.

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Re:Atlassian to buy Loom for nearly $1B by foobarian on Thursday October 12, 2023 @11:52AM (#37858903)

Sadly these days it seems that having good taste and not having embarked on the enshittification train itself is a pretty great moat.

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Re:Atlassian to buy Loom for nearly $1B by flashgordon on Thursday October 12, 2023 @02:23PM (#37860925)

This is fair. I think I was giving less credit to looms packaging of a "complete" feature. Almost like their work is "done".

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Re:Atlassian to buy Loom for nearly $1B by solardev on Thursday October 12, 2023 @11:44AM (#37858790)

If I remember correctly, they also host the edited videos and the recipient gets a link to their hosted version.

That's the reason I didn't sign up (I wanted to send the video over Slack directly), but it does functionally add a moat where all your videos are on their servers, like YouTube.

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Re:Atlassian to buy Loom for nearly $1B by swalling on Thursday October 12, 2023 @12:33PM (#37859465)

Loom does not have a moat, which is why they were purchased by a platform that does have one.

It’s a very well-done feature, but there are increasingly other platforms (Slack, Dropbox) that offer features 80% as good for free.

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Re:Atlassian to buy Loom for nearly $1B by kunalgupta on Thursday October 12, 2023 @12:45PM (#37859624)

It is not a very well done feature. It is among the most deterministic pieces of software I have ever used. Tella.tv and Screen Studio are well done pieces of software, but not Loom

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Re:Atlassian to buy Loom for nearly $1B by ericjmorey on Thursday October 12, 2023 @01:44PM (#37860391)

How is deterministic bad in this scenario? What specifically is bad about Loom in your experience?

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Re:Atlassian to buy Loom for nearly $1B by flashgordon on Thursday October 12, 2023 @02:21PM (#37860897)

In this day and age you'd be surprised how "valuable" deterministic is. Imagine I go to a LinkedIn feed and just see the same feed on refreshes instead of engagement driving randomness?

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