Re:Atlassian to buy Loom for nearly $1B
by politelemon on Thursday October 12, 2023 @11:39AM
(#37858733)
Also recently Atlassian released a Whiteboard (read Miro/infinite canvas) feature in Confluence cloud, so this could become another tool in the set that they release to keep people collaborating on their platform and not heading elsewhere.
Re:Atlassian to buy Loom for nearly $1B
by eptcyka on Thursday October 12, 2023 @11:03AM
(#37858200)
No, I mean, desktop and mobile screen recording, in my opinion, seems to be simple enough even for laymen. I could also be convinced otherwise :)
Re:Atlassian to buy Loom for nearly $1B
by CharlieDigital on Thursday October 12, 2023 @02:23PM
(#37860938)
As others have pointed out, it's not the recording that's the hard part per se; more so the entire workflow from hitting firing up the recording tool to getting the final recording -- possibly edited -- into the cloud for sharing in some seamless flow.
Lots of ancillary stuff involved. I know a team that went down this route and built a competing tool and the hardest part was working out the streaming upload and storage. Then you layer on things like permissions, lifecycle management, etc.
I'd guess that a big part of it is customer acquisition and then raising prices or ramping customers to other Atlassian products.