That is actually AI generated, because people thinking they can easily differentiate between them probably also think publicity has zero effects on them.
The constant, 0-feedback autorejections make this a demoralizing experience.
And no; we can't rely on something like "it's a small company" (there are small companies where everyone's too busy to read cover letters, or doesn't care about them), or "they say they genuinely care about cover letters" (that's about as reliable as the list of qualifications, and we all know how idiotic those can often be).
We would all be better off if we could relegate that "getting to know you" part of the hiring process to the interview. It's a relic of a time when applying for a dozen or so jobs would be likely to get you hired, so you could justify putting in a solid hour or so of effort crafting an individualized cover letter for each one.
That isn't to say that the lack of a cover letter is disqualifying (though a bad one might be), but a good one can definitely set you apart.
I know you think you're a special snowflake that's different from every other company out there, but looking for a job is a grind. A tough one. Why make people dance and sing even more?
True, it's a lot of work. But plenty of people (myself included) manage it.
I'm not going to say that anyone is wrong for not writing cover letters, of course. But there are lots of people making hiring decisions that put a lot of stock in good ones, so it makes logical sense to provide one.
Generally what the person recruiting ate for lunch and the state of their bowel has ten times the influence on the success of your application than any amount of time you spend writing a cover letter. It's all random, and you can't know beforehand if your application will arrive at a serious recruiter or not.
Like start with some bio - as a young child, I took everything apart to see how it worked (much to my parents' chagrin). From that I learned to see the beauty of a mechanical watch ticking away, and I see a similar beauty in a RabbitMQ server ticking away messages, directing them where to go and seeing the inside of the system at work - it's been a lifelong interest of mine.
That part can pretty much stay the same. Then write a paragraph or two about the job. You might not know much but try and find a connection. Like if it's a bank, talk about how you'd like to know more about how money moves over the modern global infrastructure, or if it's some service you've used, talk about how it was helpful. If it's hard to find a connection, then you can say I've got some relevant skills, but I don't know much about your industry and I'd like to learn more.
For weeks.
Months.
Can you still bring yourself to do it at all, let alone find something meaningful to say about each one, after all that?
If they were to apply to fewer jobs, less frequently, and more personally, putting more effort into each, they might not need to be searching for months, or making so many applications where it's clear to the company that they don't care whether they get that job or 1 of hundreds of others.
Maybe think of it like phishing vs. spearphishing. Or sending "hi" as an opening line on a dating app, vs. tailoring it to the person. The latter gets a better response rate per interaction.
You don't research a company before you apply for a position with them?
b) How on earth do you expect me to be able to "research a company" to be able to tell whether they're genuinely going to read a cover letter and care what it says? The only way I can think to find that out is to be able to talk to people who've recently been hired there, and fuck cold-emailing random people at a company you're trying to apply to; I guarantee some significant percentage of companies would find that super creepy and shitcan your résumé out of hand.
I don't. That's not what I was talking about when researching a company. You can't (usually) know if a cover letter will be read or valued. But it might be, so it seems worth doing anyway just to gain that possible edge.
Are we headed for: why meet anyone face to face when you could send an AI avatar loaded with "professional courtesy small talk"?
I believe I see a lot of that in the comments here. People are frustrated, because even when there's a great skills match, that they don't get a rejected letter, or if they do it's a auto generated one. They are trying to short cut the process using AI or not posting at all.
It's because generative AI writes generic "say-nothing" letters. They're impersonal, don't say anything substantive about the candidate's skill, and read like the uncanny valley version of written text.
As the OP said, they're just a waste of time.
"I was reading up on your company, and came across a podcast interview with your CEO/your CTO/the hiring manager. She was talking about the company culture/goals/story/challenges and said something I really identified with: X. This spoke to me because my own track-record/philosophy/goals include X. For example..."
At least, I try to use it to show I've done some pre-work to ensure a good fit
Of course, if a person is applying to hundreds of positions, they likely haven't done that pre-work, so that person would have nothing to say
If someone isn't that interested in that specific job, and would take just any job, they shouldn't do it, but someone who wants that specific job more, will
That's one risk they take by adopting the scattershot, "impersonally apply to so many jobs simultaneously that you need AI to automate it" approach. Another one is getting a job somewhere that ends up being a bad fit.
Hah. I have done exactly this. Personalized story, breaking down my interest and background (not just rehashing my resume), putting something coherent together.
And, bluntly? I'm an excellent writer. While I may not be cranking out Booker or Hugo award winners, I know how to craft something.
Ninety per cent of the time? Crickets. It's profoundly demoralizing.