i.e. someone has been tasked with getting some consultants to come up with a suggestion, the key question however is what does THEIR boss want to hear. If you can work that out and give it to them then you've earned your 'worth'
Now I know there are people here whose reaction is that executive management should just shut up and listen to what the worker bees say. But it actually doesn't seem unreasonable to me (and I've been on the product management end of things in a case like this) to have some outside perspective from some people who are mostly pretty smart to nod their heads and say this seems sensible.
As a bonus they create big spreadsheets that make the business planning types happy and keep them out from underfoot.
Until then, our leaders, experts and institutions were few of those things during the pandemic.
How large businesses are built and run has changed faster and more in the past few years than the principled predictions of a business’ future vector that are based on lagging indicators.
It also depends on how cookie cut the management consultant frameworks and “toolkits” are.
It’s no coincidence that it’s mostly juniors doing so much of the work and billing. New or average talent is more profitable per hour to bill than experience.
Financially, if $7-8 of every $10 for improvement went to a management consulting undertaking, the other $2-3 is what’s left over for the rest without even knowing. This would be the coup, if this were true.
The fun part to watch for is is tech people will be able to learn business easier than business people will be able to learn and apply tech when they can’t understand it’s capabilities or possibilities beyond speaking points.
The technical analyst will M&A the business analyst. Maybe they learn to extract Management Consultant type value too.
Keep their existence completely out of the picture, and have them scout and produce talented no-name, but require the no-name to use only the sort of avenues that would be openly available to anybody/everybody: YouTube, Tunecore, social media, etc. Would the new party now be meaningfully likely to have a real breakthrough?
Occasionally you'll have a song that breaks through due to sheer catchy-ness, but this is the exception rather than the rule.
Something can be extremely catchy yet widely panned as low quality in music, so even within "just the music" there are several dimensions at play regardless of marketing, etc. Such as whether it's timed right - are there enough people ready for that song at that time?
The idea that "most people will just listen and be fans of whatever the big media companies put out there" doesn't stand up much examination or conversation with "most people."
People do often make breakthroughs on soundcloud, TikTok, whatever - do you think having the invisible support of a Max Martin would lower their chances? You'd need to do your experiment a hundred times or thousand times or so before you could really compare the success rate of your plants to the rest of the crowd, but it's hard for me to believe that they wouldn't have an advantage. The music industry isn't known for their charity, if they could get away with not paying those people without another label beating them in the market, why would they?
This is admittedly very niche but I see your point.
Also: I remember a time in the early 00s when almost every song on MTV began with Rodney Jerkins whispering “DARKCHILD” over the music.
Ultimately isn’t it just branding though? Would you buy Coca-Cola if it had some other label on the bottle? Or watch Mission Impossible 14 starring Some Dude? I’m not sure there’s a lot of fields where things are really competing on their own merits rather than the accumulation of their past successes.
Depending you ask pop music is a formula and that one dude from Sweden has the formula perfected.
The producers hired top shelf songwriters to write the songs, and several hit albums were produced. (It really is good music, despite being bubblegum.)
Cassidy, however, decided that he had songwriting talent and chafed. He eventually left the show, and with the megabucks he earned on the show, produced albums. They're terrible.
The same thing happened to the Monkees.
Then, the bands belatedly had to learn how to sing and play in order to go on tour.
I think about The Wrecking Crew whenever I hear the sob stories about bands being underpaid and the producers reaping the lion's share of the profits.
When Scorpions wanted to be resurrected they hired Desmond Child to produce them and he absolutely crushed. These people are very good at what they do and there are very few of them.