I mean... it's Musk. The shit-on-Musk phenomenon has transcended normality. Reddit has about six subreddits that do nothing apart from constantly shit on him. Twitter is infested with users/bots that do nothing apart from post the 'this mf paid for twitter' meme. Articles like this come out week after week after week. And yet, the site stays up and the products, by and large, work.
It's just one of those things that presumably makes sense to somebody but doesn't to me.
Normal journalism at work: one people pays, the other one writes.
It's just odd the amount of online hate the guy garners considering how narrow his reach really is.
The reality is you can take months to plan it , have it be really expensive to try to get 100% accurate, but that may not be the most efficient way.
It may be better from a trade off perspective to take this approach way more frequently than we realize.