News for hackers. Stuff that matters.

A comment on Twitter has officially changed its logo to ‘X’. Parent comment

Re:Twitter has officially changed its logo to ‘X’ by jkestner on Monday July 24, 2023 @12:32PM (#36850619)
"If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow" sounds impulsive to me.

A rebranding would make more sense at the point where you actually roll out those everything features. Him being a marketing engineer, I guess he just had to stay in the conversation this week.

[ Parent | on HN ]
Re:Twitter has officially changed its logo to ‘X’ by red-iron-pine on Monday July 24, 2023 @02:23PM (#36852240)
the people he's marketing to will eat that shit up.

those who are already looking at him skeptically will not care and were already on the way out / not using the app.

dumb, but riding the hype train is really his only play IMO.

[ Parent | on HN ]
Re:Twitter has officially changed its logo to ‘X’ by whywhywhywhy on Monday July 24, 2023 @02:32PM (#36852381)
It’s marketing and storytelling.

The impulsiveness and crowd sourcing writes the headline itself.

I’m not implying it’s a super calculated masterplan, more that he just knows it’ll grab headlines and mindshare cheaper than any paid marketing launch ever could.

[ Parent | on HN ]