For what it’s worth, the fitness use case is 0 to 1 because a million people are saying “I didn’t exercise; now I do; Oculus is why”
No fitness > fitness is 0 to 1
In what way was the iPhone “fundamentally different,” by your definition? Its functionality all existed in a blackberry / mp3 player. It was just “some percent better” at everything - especially interaction - that unlocked all the apps we have today, no?
The fitness use case is a red herring and a software problem. Instilling motivation in people to do things they know are good but don't want to isn't traditionally a money-maker. You're building a better shame-er: how's Peloton doing these days? https://finance.yahoo.com/quote/PTON/financials?p=PTON (and that is "fundamentally different"!)
The iPhone as initially released isn't the iPhone brand success we see today, looking back: that's the iPhone + iTunes + App Store.
Which explains why similarly featured hardware didn't experience iPhone success.
That combination was fundamentally different, because it allowed you to easily do the 3 things most people wanted to on their phones (browse the web, listen to music, get a specific app).
At the time, 2008, there was no competition for that.
It would be until ~2010 that Android even launched rough (very rough) parity: HTC Nexus One/Samsung Galaxy S + Google Music + Android Marketplace
Two. Years.
Like, Peloton is an exercise bike. A cool one! A great brand and experience! But it’s an exercise bike.
And it’s somehow more “fundamentally different” than this device that is trying to materialize sci fi?
I guess I just don’t get it
But if even it's having trouble financially, fitness isn't a great category to win with technology. Branding and advertising, absolutely! (Nike?) But not tech.
The Apple Vision Pro is an impressive improvement. But I'm skeptical its at that tipping point. Making the tech work in a pair of regularly sized glasses, that don't need plugged in or a heavy battery, yet has similar functionality, would push it much closer to reality. No regular person is strapping one of these on to interact with the world as is. IMHO its current stage is: a very impressive toy. Which is totally fine -- with what's at stake and Apple's market position and cash, it makes total sense to try and be the leader here, until it materializes into the next thing or fizzles out. Either position is likely acceptable to Apple.
But, sure, fundamentally different: being able to surround yourself with any environment you want. Being able to navigate that environment with physical movement. Seeing a movie that exists in a sphere around you.
You may not want those things, just like my mom could not understand why anyone would want a smartphone, but that does not mean other people get no value.
What's fundamentally different about AR/VR is that it lets you do that... while being anywhere.
But! The cost of doing it (putting on the goggles) is a direct and serious degradation of your physical experience of wherever you physically are.
So we have a device that's key value proposition is -- it lets you have your nice home media experience, out in the world, at the cost of losing the sensation of the world.
... but then why do I want to do that out in the world, instead of at home, on the couch, like Apple's demos are?
... and if I'm doing it on the couch, it has to compete directly with high fidelity existing solutions.
The mobile component is effectively worthless, until the hardware is capable of augmenting physical reality instead of muffling it. (Read: magic AR eyeglasses)
There does exists one very particular type of user for whom the above is valuable: the business traveler.
But that's not enough volume (especially now) to meaningfully contribute to Apple's revenue.
If I were Apple, I would have taken a page out of Blackberry/Bloomberg's success book and made a flagship launch app a very polished "Vision Pro iMessage, with 3d presence" and worked the social network angle. Call any important person during business hours, with presence, instantly, would be fundamentally different. (Especially with an AI agent if they're unavailable)
Maybe it does to you, maybe a lot of people, but calling it degradation is still a subjective call.
I agree there are some people that want it (I am one of those people, Beatsaber changed my life). The issue is the number of those people isn’t that large yet. I know this because pretty much all of my friends and family that tried my Index have said “wow that’s really cool!” and later none of them go buy a headset. It’s just not compelling enough to buy for most normal people yet.
VR has proven itself pretty much only in VR racing and VR flying, where it provides an impossible to compete with improvement in experience, but at a huge cost and COMMITMENT. It takes effort to put on a headset, set aside some space, and commit to being "away from reality" for a bit
Laptops screens are small not because people want small screens, but that the form factor requires it. What if you could take the 30" display or multimonitor setup you have set up at your home office anywhere in your home? Anywhere in the world? Why bother with an iPad to watch movies on a flight when you can have a full cinema experience?
Because the HMD is heavy, the battery sucks and you look like an idiot when using it. All true, but the one stupid bet to make on computing technology is that it won't get smaller, faster and more efficient over time.
> What if you could take the 30" display or multimonitor setup
The issue is VR doesn’t provide this either. Yes, it can provide screens the same size or larger, but IMAX currently provides 8K or higher resolution, my three monitors are each 4K, and even the screens in the Vision Pro can’t match that level of detail or fidelity regardless of how big the virtual screens are.
It’s the same reason people didn’t buy gigantic TVs back when the resolution was 480p or lower, bigger alone is not better, especially when combined with the problems you documented.
I say this as someone who uses VR regularly and has bought two headsets so far. I do agree that in the future the tech will probably reach a point it’s able to provide image quality that’s good enough and solve all of its negative factors. It’s also possible the Vision Pro reaches the necessary bar, no one has really tried it yet. But for the normies VR just hasn’t reached a compelling level yet.
There were plenty of large format standard definition sets, they were just either way too big (CRTs) or rear projection (worse picture quality, which is saying something for 480i). DVD is SD and was a dominant format for a significant amount of time after the rapid rise of HD flatscreens. TVs got big because the technology allowed for it without requiring TVs to be installed via forklift or crane, not because people didn't want a big picture.
I've used a bunch of headsets too and it baffles me when people with plenty of time wearing these bricks can't extrapolate those experiences out, it doesn't require a whole lot of imagination. The Quest 2/Pro aren't cutting edge and their UI is jank, but even with the shitty passthrough it's pretty clear (to me at least) how virtual screens can be useful based on my experience with them.
See my comment down below: https://news.ycombinator.com/item?id=36257804
Yes, think about being able to do it remotely AND still have presence ie imagine being able to still hangout with your college buddies or extended family for game night who live hundreds or thousands of miles away
The Vision Pro's problem is that it lets you do something you can already do "some percent better."
But "some percent better" isn't what any of the companies pushing this need, because that doesn't translate into the volumes they need to sell.
"Fundamentally different" does, but no one has described any use case like that.
Examples of "fundamentally different" would be "taking the ability to make and receive phone calls with you, wherever you go" or "taking the ability to browse the web with you, wherever you go."