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Re:Ignore Microsoft’s whines about the Activision takeover. ... by capableweb on Monday May 01, 2023 @07:45AM (#35771469)
Did you actually read the report that the CMA released?

They are not basing the block on some "maybe" future, but on current reality.

> Microsoft already accounts for an estimated 60-70% of global cloud gaming services and has other important strengths in cloud gaming from owning Xbox, the leading PC operating system (Windows) and a global cloud computing infrastructure (Azure and Xbox Cloud Gaming).

Microsoft already has a majority of the market. CMA asked Microsoft to provide guarantees they wouldn't abuse their position if they also owned Activision/Blizzard, and whatever guarantees Microsoft provides weren't enough to convince CMA.

> Microsoft’s proposal contained a number of significant shortcomings connected with the growing and fast-moving nature of cloud gaming services:

> It did not sufficiently cover different cloud gaming service business models, including multigame subscription services.

> It was not sufficiently open to providers who might wish to offer versions of games on PC operating systems other than Windows.

> It would standardise the terms and conditions on which games are available, as opposed to them being determined by the dynamism and creativity of competition in the market, as would be expected in the absence of the merger.

Basically, Microsoft tried to weasel their way through the merger so they can prevent other actors from competing with them on a level playing field. Exactly the kind of shit CMA should block.

The conclusion:

> Accepting Microsoft’s remedy would inevitably require some degree of regulatory oversight by the CMA. By contrast, preventing the merger would effectively allow market forces to continue to operate and shape the development of cloud gaming without this regulatory intervention.

Paraphrased: "Either we have to keep close track of them if merger is accepted, or we can just let companies compete in the market"

Re:Ignore Microsoft’s whines about the Activision takeover. ... by haunter on Monday May 01, 2023 @07:50AM (#35771514)
>It did not sufficiently cover different cloud gaming service business models, including multigame subscription services.

This is actually incredibly funny reading because Google Stadia was 100% worse than Xbox Cloud. You had to sub + pay for the game too. And some of them were exclusives too.

Compared to that how Gamepass works in tandem with Xbox Cloud (you can play on PC, Xbox, and streaming) is day and night YET it's still a problem

Plus I don't get the publisher part

>It was not sufficiently open to providers who might wish to offer versions of games on PC operating systems other than Windows.

Most of the Xbox Cloud games are multiplatform, and I don't just mean PC (Windows) and Xbox but Playstation and sometimes Linux or Mac too

Re:Ignore Microsoft’s whines about the Activision takeover. ... by sofixa on Monday May 01, 2023 @08:39AM (#35771980)
> You had to sub + pay for the game too. And some of them were exclusives too.

It's showing how much Google failed with Stadia, people still don't know how the service worked. You paid for the games to stream them, and optionally there was a subscription for better quality and free games. Also you could link Ubisoft+ to stream their games for "free", and there were free to play games.

And there were only time limited "exclusives", which were only indie games. Nothing to do with actual Xbox/PS only exclusives.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by nightski on Monday May 01, 2023 @09:30AM (#35772544)
I mean paying for a game and then getting a low quality version of it without a sub isn't very compelling to a lot of PC gamers if I am being honest.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by hbn on Monday May 01, 2023 @10:31AM (#35773285)
It was 1080p on the free version and 4k on the paid version.

I thought this was a stupid understanding of graphical fidelity anyway, when render settings are probably gonna be more important than 1080p vs 4k (and we know some games were set to play at essentially medium graphics settings), and the video compression algorithms the games were being run through to stream them wrecked quality regardless of if you were playing in 4k or not.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by nightski on Monday May 01, 2023 @12:20PM (#35775020)
1080p vs 4k is a huge difference, that's pretty amusing. Also what about someone with an ultra-wide monitor such as myself at 1440p? Overall it's just terrible, and good riddance it failed.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by hbn on Monday May 01, 2023 @01:17PM (#35775997)
I think when you're using a desktop OS with tiny high-res icons and fonts, then higher res beyond 1080p matters. But for video games they generally have big fonts and icons because they're made keeping in mind a lot of people will be viewing them on a TV from across the living room.

In most cases a higher framerate or better bitrate would be a more improved experience than more pixels.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by capableweb on Monday May 01, 2023 @07:55AM (#35771557)
> This is actually incredibly funny reading because Google Stadia was 100% worse than Xbox Cloud. You had to sub + pay for the game too. And some of them were exclusives too.

It's also incredibly irrelevant, Google is not the ones being investigated here, and Stadia has also been shut down so it's not relevant at all how much better or worse it is.

The question is not which platform is better or worse, but if Microsoft could potentially abuse their position if the merger goes through.

I recommend you to either read the final report (https://assets.publishing.service.gov.uk/media/644939aa529ed...) or the summary of the final report (https://assets.publishing.service.gov.uk/media/6448f377814c6...). Probably the summary is a bit easier to digest, as it's 20 pages rather than 418 pages, but it has all the information you need to understand the case, as most news sources don't go into much depth.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by qwytw on Monday May 01, 2023 @08:41AM (#35771997)
Is is Microsoft's fault that they don't have any competent competition? It's not like they somehow squeezed Stadia out of the market...
Re:Ignore Microsoft’s whines about the Activision takeover. ... by Karunamon on Monday May 01, 2023 @09:58AM (#35772850)
No, but that's not the regulator's problem either. It's not as if there is some sacrosanct right for companies to merge that is being abrogated. The entire existence of a company is at the pleasure of government.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by Zpalmtree on Monday May 01, 2023 @11:49AM (#35774557)
Is that meant to be a good thing?
Re:Ignore Microsoft’s whines about the Activision takeover. ... by Karunamon on Monday May 01, 2023 @11:54AM (#35774625)
That's meant to be an explanation of how things are without making a value judgment. For-profit corporations are not people with human rights, they are amoral impersonal constructs, legitimized entirely by the state, intended to serve the economy. If they are not doing that adequately, for instance, by introducing monopolization concerns on a market, their behavior can be arbitrarily restricted.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by WeylandYutani on Monday May 01, 2023 @12:09PM (#35774872)
Preferable to the reverse (unless you're American I suppose).
Re:Ignore Microsoft’s whines about the Activision takeover. ... by Hamuko on Monday May 01, 2023 @07:54AM (#35771541)
>You had to sub + pay for the game too.

You didn't. You just had to sub to get access to the "free" games + play at resolutions higher than 4K + other stuff. After you bought the game, you could just stream it at 1080p.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by golergka on Monday May 01, 2023 @07:53AM (#35771527)
> Microsoft already has a majority of the market.

You didn't address the point of parent comment, which is, it's not really a market. It's trying to become a market, but so far is just a small niche where companies lose money.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by capableweb on Monday May 01, 2023 @07:58AM (#35771584)
If you as a consumer can purchase a service without any special insider agreements with the provider, it's a market already, no matter how small or big it is. And since Microsoft already has a estimated 60-70% market share of this existing market, making them have a bigger hold over the market will make it harder to others to enter it, and they'll potentially abuse their position.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by Aunche on Monday May 01, 2023 @08:17AM (#35771749)
Of course the size of the market matters. Just because you have a 100% monopoly on Uber for haircuts doesn't mean you have a particularly dangerous monopoly. People can continue to game on consoles and PC just fine.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by capableweb on Monday May 01, 2023 @08:27AM (#35771841)
Yeah, obviously it does matter if there is literally no competitors, but that's not the case here. There are competitors in the space already.

One major difference between how the US and Europe views monopolies is that most of Europe tries to prevent even the formation of them (exceptions apply), while the US tries to prevent "dangerous" monopolies, while allowing monopolies themselves.

It could be useful to shift the perspective if you're used to the US one, when looking at decisions made by European agencies like the CMA.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by Aunche on Monday May 01, 2023 @10:07AM (#35772954)
>It could be useful to shift the perspective if you're used to the US one, when looking at decisions made by European agencies like the CMA.

Sure. On the other hand, it could be useful to listen to Microsoft's perspective on being obstructive to business rather than accusing them of "whining" given that Europe lags behind in technological innovation despite being similarly well educated.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by forty on Monday May 01, 2023 @12:21PM (#35775036)
What do you mean by "Europe lags behind in technological innovation"? Do you have any data to back that up? US Big Tech is going well thanks to near monopoly on online advertising, and as a result can afford spending ridiculous amount of money on anything, but I'm not sure I'd call that technological innovation.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by capableweb on Monday May 01, 2023 @05:23PM (#35779359)
> given that Europe lags behind in technological innovation

True in some sense, like cool innovations like Ubers for X and social media. False in some sense that there been innovation coming from Europe as well, small things like the web, GSM, CRISPR, LHC, renewables and other almost irrelevant things.

I think technological innovations comes from all continents and I don't think you can surely say that one lags behind another when considering innovation with big impact, everyone is contributing in their way and some in some fields while lagging in others.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by Aunche on Monday May 01, 2023 @06:33PM (#35780180)
Obviously, the LHC isn't going to blocked by antitrust. I'm specifically talking about disruptive technology-related businesses. When is the last time Europe has produced a company like Moderna, Tesla, or OpenAI?
Re:Ignore Microsoft’s whines about the Activision takeover. ... by capableweb on Monday May 01, 2023 @08:24PM (#35781372)
Since your argument was "Europe lags behind in technological innovation", which is not related to companies per-se, wouldn't it be more interesting for you to find out what kind of technological advances Europe has been leading?

But since I already shared that with you, here are some companies doing interesting "disruptive" stuff, which seems more interesting to you:

- Vertical farming -> Infarm (Germany), Agricool (France)

- Electric mobility -> Northvolt (Sweden)

- Quantum computing -> IQM (Finland), Pasqal (France)

- Biotechnology and synthetic biology -> Oxford Nanopore Technologies (UK), Synthace (UK)

- Renewable energy -> Vestas (Denmark), Oxford PV (UK)

While writing all of this out, I'm starting to think that maybe you're just trolling, as obviously there is technological innovation coming from all continents and someone can't be so thick to think it all comes from the US, right?

Re:Ignore Microsoft’s whines about the Activision takeover. ... by Aunche on Monday May 01, 2023 @10:48PM (#35782692)
Obviously, a wealthy continent of over 700 million people is going to produce some technological innovation. I'm just saying that they lag behind. I haven't heard of any of these companies you listed.

As you mentioned, Europe has biotech and the US has biotech. So why did Moderna come from the US rather than the Europe? Same for EVs and social media. Rather than use home grown messenger apps like KaoKaoTalk and Line, they use Whatsapp, which isn't even widely used in the US. Could it be that Microsoft is correct that businesses are burdened by regulation? I honestly can't say, but it's definitely worth analyzing rather than dismissing this criticism as "whining". That's the trolling that you should be concerned about rather than comments on the Internet.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by Hamuko on Monday May 01, 2023 @08:01AM (#35771611)
What is it then if it's not a market?
Re:Ignore Microsoft’s whines about the Activision takeover. ... by snowski3 on Monday May 01, 2023 @08:47AM (#35772059)
This information is incorrect though. It suggests that everyone subscribing to Xbox Game Pass Ultimate is doing so for cloud gaming, which is obviously nuts.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by manuelabeledo on Monday May 01, 2023 @10:09AM (#35772982)
> It suggests that everyone subscribing to Xbox Game Pass Ultimate is doing so for cloud gaming, which is obviously nuts.

It does not.

It says that Microsoft plans on using extremely popular content to boost their cloud platform. Not even Microsoft is denying that:

> Microsoft submitted that, given the five-year period captured by the LTV, any incremental growth of Game Pass is being captured in the LTV calculation.

And they admit that they will be doing it, so they will capture more cloud gaming market and eventually increase profits:

> On the other hand, CoD’s addition to Game Pass may cannibalise some of the B2P sales of CoD. In its valuation model, Microsoft estimated this cannibalisation to be []%, [].617 The fact that Microsoft is nonetheless adopting this strategy suggests that it expects it to be profitable in the long run. This would also apply to overall revenue from customers switching from PlayStation to Xbox.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by aardvarkr on Monday May 01, 2023 @10:39AM (#35773382)
They own “60-70% market share” in large part due to the failure of every other cloud gaming company to gain meaningful usage (Google Stadia and Amazon Luna) and in small part because the CMA inflated the count of active users to include EVERY Xbox game pass ultimate subscriber, regardless of whether they’ve touched it. Luna is available to every prime member yet they aren’t counted in that MAU calculation. Only Microsoft is treated differently.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by manuelabeledo on Monday May 01, 2023 @10:49AM (#35773529)
Let's put it this way.

If you have Game Pass, would you use its cloud gaming service, or would you go out of your way and play in Luna, which by the way, does not have as many games?

Also, Amazon does not have the software platform, nor the hardware, to compete with Microsoft (Windows, Xbox).

Microsoft could and does bundle a Xbox app in Windows, which also features their cloud platform very prominently [0].

Essentially, every single Windows user is being introduced to Microsoft's very own cloud platform. It's not that Microsoft is "treated differently", they are indeed different.

[0] https://www.xbox.com/en-US/apps/xbox-app-for-pc

Re:Ignore Microsoft’s whines about the Activision takeover. ... by aardvarkr on Monday May 01, 2023 @11:05AM (#35773800)
Let’s put it another way. Just because I can buy a product doesn’t mean I have bought a product. That theoretical purchase is purely speculative and hasn’t happened yet and can’t count for market share. If you want it your way, though, then I’d expect that you insist every prime subscriber should be included in the count of Luna MAU as well. Your same logic applies.

I have both prime and game pass ultimate and use neither bc honestly cloud gaming sucks, even with google fiber.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by manuelabeledo on Monday May 01, 2023 @11:18AM (#35774014)
> Just because I can buy a product doesn’t mean I have bought a product.

But you have. Inadvertently, but you did.

I think you don't understand Microsoft's idea of vertically integrating your gaming experience, and it isn't even a new concept for them, as they have been doing it with pretty much every single market they have got into, e.g. Office, Internet Explorer.

Microsoft bundled cloud gaming inside their subscription, because that's how they target users who want to play games. Same goes to the fact that they very prominently provide access to their cloud gaming service from their two gaming platforms, Xbox and Windows.

It is fair to say that people with a cloud gaming subscription from Microsoft are, in fact, gamers.

In comparison, Amazon bundles several services in Prime. I didn't even know I had free access to some Luna games. The other day I found out that I could stream some free music as well. I don't agree with their model either, but I bet that the vast majority of Prime members aren't paying Amazon just to have free access to Luna.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by judge2020 on Monday May 01, 2023 @08:48AM (#35772064)
> 60-70% of global cloud gaming services

Their point is that cloud gaming is likely way less than 1%, maybe even 0.01% of any gaming activity. The cloud gaming experience still isn't 100% there in terms of latency, so it only makes sense to play single player games, and then most people who have an xbox just use their existing hardware rather than pay Microsoft to play it remotely.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by PaulHoule on Monday May 01, 2023 @09:10AM (#35772305)
Big software companies consciously abuse the word "cloud" to describe conventional software sold by subscription (most of Adobe's Creative "Cloud".)

What Microsoft is dominating is the market for game subscription services and they, as part of the industry, are not clearly articulating what it is, partly to ride along with the bullshit (When VR and AR got replaced with XR I'm sure that Dilbert's boss was asking "What's our XR strategy?")

Re:Ignore Microsoft’s whines about the Activision takeover. ... by RajT88 on Monday May 01, 2023 @10:51AM (#35773566)
"Cloud" commonly is used to mean, "Somewhere, not here" in terms of where the thing is running or is stored. It's also typically used by the lazy or non-technical.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by deelowe on Monday May 01, 2023 @09:58AM (#35772845)
In this case cloud gaming is all of game pass, not just streaming.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by logistark on Tuesday May 02, 2023 @08:51AM (#35786625)
In this case is clearly stated if you read the report as xCloud, not Gamepass. Even they metion about the latency, and metion as competetitors Nvidia Geforce Now and Playstation Now
Re:Ignore Microsoft’s whines about the Activision takeover. ... by piva00 on Tuesday May 02, 2023 @05:31AM (#35785150)
Cloud gaming = paying a subscription for access to play games, Blizzard's Battle.net, Microsoft's Game Pass and Xbox Online subscriptions, etc.

It's not streaming gaming.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by logistark on Monday May 01, 2023 @08:48AM (#35772066)
Microsoft have in 2021 the 60-70% of global cloud gaming services representing 1-3% of the gaming industry. Is true that this number have been growing, but anyway the reasons that are using is backed by the idea that ultimately the Cloud Gaming Services will take over all the industry. But this is just especulation, and probably even if this is true this would happen even without Microsoft buying Activision.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by pwthornton on Monday May 01, 2023 @11:33AM (#35774274)
It's speculation based on marketing hype that isn't found in the product.

I have access to xCloud. The lag is unreal. I don't see how they will get the lag down to an acceptable level for the kinds of games that Activision makes.

Cloud gaming makes sense for party games, turn-based games, anything that doesn't require reflexes. This leaves out everything Activision makes.

There is no evidence that the lag issues with cloud gaming are solvable.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by aardvarkr on Monday May 01, 2023 @10:34AM (#35773330)
What’s funny is that every cloud gaming provider is in favor of this merger. Microsoft tried to give away access to all of its games to show good faith. Acquiring game licenses are the biggest barrier to entry for competitors so the competition was wildly supportive. Now they get nothing, Microsoft gets to keep its IP to itself, and the cloud gaming market continues to struggle.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by pwthornton on Monday May 01, 2023 @11:31AM (#35774241)
You are missing the point. Cloud gaming is not a thing. Almost no one plays it.

The experience is terrible.

MS only has that position because it is thrown in as part of Xbox Game Pass. No one is buying it on their own.

I have it as part of Game Pass. It's terrible. I never use it, outside of once or twice a year to verify it still sucks.

I am not convinced that cloud gaming is anywhere near being a thing. We could be talking several decades away before they figure out a way to get lag under control.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by sangnoir on Monday May 01, 2023 @11:49AM (#35774555)
> The experience is terrible.

That is an implementation issue. I was on Stadia (r.i.p.) and the experience was superior to consoles: pure plug and play with no slow software updates getting in the way of gaming.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by pwthornton on Monday May 01, 2023 @12:41PM (#35775357)
How was your experience with lag and what kinds of games were you playing the most?
Re:Ignore Microsoft’s whines about the Activision takeover. ... by sangnoir on Monday May 01, 2023 @01:41PM (#35776377)
The twitchy multiplayer game I played the most was Destiny 2, and I didn't observe any worse lagging than on Steam with the same internet connection. I can't remember if Destiny on Stadia was cross-platform - it very well could be that all other players were on Stadia too and were equally hampered.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by dkersten on Tuesday May 02, 2023 @12:14PM (#35789869)
I didnt try stadia, but I did try a PlayStation Now trial some time ago. I only played single player games, but some were first person shooters where you’d expect lag to matter. My experience was also very good and I didn’t have any issues with lag. I kept forgetting that I was streaming.

But I have gigabit internet (and before I got that, had 300 Mb/s) and played with a wired connection, so that’s likely a contributor to my positive experience.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by georgemcbay on Monday May 01, 2023 @12:17PM (#35774982)
I'd say its more of an infrastructure issue than an implementation issue, at least in the US where consistent uninterrupted broadband access is still kind of a giant clusterfuck in many places due to de facto regional monopolies and ISPs not feeling much pressure due to real competition.

No amount of delivery tech is going to make up for the infrastructure being unfit for purpose in so many areas.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by pwthornton on Monday May 01, 2023 @12:40PM (#35775344)
I am symmetrical gigabit fiber internet with an Eero 6 Pro in the U.S., and the lag is quite robust. I don't see a way of solving that.

And, as you say, a lot of people don't have access to high-quality internet, and there is no reason to believe they will any time soon.

Re:Ignore Microsoft’s whines about the Activision takeover. ... by selectodude on Monday May 01, 2023 @12:53PM (#35775572)
Wireless internet will always make lag unbearable for that kind of stuff.
Re:Ignore Microsoft’s whines about the Activision takeover. ... by pwthornton on Monday May 01, 2023 @04:17PM (#35778559)
But surely the main use case for cloud gaming that can be played anywhere is over a wireless connection?