Ask HN: Ideas for my startup (www.prosepoint.org)
Hi, I'm previously a lurker on HN, and this is my first post, so please be lenient :)
I'd like to get comments, constructive criticism, suggestions, flames etc. for my startup ProsePoint (www.prosepoint.org).
It's not anything fancy, just yet another CMS, but one that's very narrowly targeted at a vertical market niche. It's also not anything bleeding edge either. No fancy web 2.0 stuff, just solid but mundane software for a conservative market.
I'd also like ideas on how best to monetise it. I obviously have some ideas of my own, but I won't mention them (yet) so as not to bias the discussion.
Thank you, and have a good day.
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2. I want you to make it clear why I shouldn't use Wordpress.
3. The pages on the site are all samey. The general layout and theme are quite nice, but you need to make it flow better. Screenshots, etc.
On the monetization front.. skip all the technical jargon and sell your services as a company that can bring a newspaper on to the Web (or allow a newspaper stuck with antiquated Web software - and there are lots around - to enter the 21st century). There could be quite a few lucrative consultancy gigs in getting newspapers online or migrating their existing sites into working with your system.
Oops, the site is still in "open source project" mode, but I'll take your recommendations on when it comes time to put up a more marketing-oriented site.
> 2. I want you to make it clear why I shouldn't use Wordpress.
The same reasons why people still use full blown content management systems instead of WP. I won't rehash those (often subjective) arguments here, suffice to say that some people don't consider WP suitable for publishing newspapers and magazines. For me, I just follow where the users are.
But yes, maybe I will think up an essay of pros and cons versus Wordpress.
Rails and Nitro were released at about the same time. Rails had a well designed site with a good introduction and screencasts. Almost no-one knows what Nitro is now. Same goes for a lot of open source projects - presentation can help build the critical mass in many areas.
I don't have many ideas regarding the newspaper world. NowPublic has that all nailed. Find whatever niche you can that they haven't taken.
Oh, and welcome to Hacker News. Do we do welcomes here? I'm not sure. Welcome anyway.
I'd advise sticking closely with KISS for your target audience. A drag-and-drop feature for the front page layout would be sweet as well. I could really use something like this for a project I'm working on right now (I'm leaning towards WP at the moment).
Hmmm... I'll have think about this and see if there's any way I can improve on it.
> A drag-and-drop feature for the front page layout would be sweet as well
I agree, but I'll defer it for now as there are probably more essential features yelling out to be included (and mindshare to be gained).
> I could really use something like this for a project I'm working on right now
Please, go ahead and use it :)
What makes Wordpress so popular today is their intuitive admin interface. You can right away manage the content. I think they have it right, the people managing the content vs the people managing the design / layout are two entirely different sets of people.
There are tons of Wordpress themes that offer the Magazine/Newspaper layout. So what is your differentiation factor?
Hmmm ... okay. Looks like I'll have to go back and design a few more pages into the workflow.
> the people managing the content vs the people managing the design / layout > are two entirely different sets of people.
Thanks for this insight.
> So what is your differentiation factor?
See my reply comment to petercooper.
Some people think they want a content management system for publishing a newspaper, and they don't think of Wordpress as one.
The idea of editions seems like a quaint throwback to the world of print media. Does it make sense for online?
I'm trying to keep a middle path with regards to this. For some people, it's advantageous to know it's based on Drupal. For other people (which I hope will be majority of the target market), they'll just go "Huh? What's that and why do I care?", so I'm trying not to scare the former away with too much jargon.
For the latter, they'll find out the fact soon enough. It is clearly stated elsewhere on the site and in ProsePoint itself.
> The idea of editions seems like a quaint throwback to the world of > print media. Does it make sense for online?
If you're doing blogs, then editions are unnecessary. However, I believe there are potential users out there who think they want editions-type functionality, whether because they migrated from print media, or they're publishing a monthly magazine, or for whatever reason (maybe the pointy haired boss said so :). If you look at some existing newspaper websites, their story listings are more than just a chronological ordering.
So, this is just a case of doing what (I perceive that) the users want.
Editions also provides two features over blogs: Convenient ahead-of-time scheduling of stories, and complex layouts. I can't quite imagine being able to do easily with a blog without some sort of customised functionality.
Furthermore, with ProsePoint, you can use both editions scheduling and blogs (but for different channels), so I leave it up to the user to choose.
I'm not sure what specific business model you should use, but as far as a target user I think small/medium publications could save a lot on their initial investment by leveraging ProsePoint.
Mention those on the front page. That should serve as an ad :) And make your site colorful. Pure black-grey-white shades are boring IMO.
If you're an end user and you have Drupal or Joomla and the necessary custom plugins + theme, then it's also equal whether you choose yours or mine.
If you're an end user and you have Drupal or Joomla ONLY, and you don't want to employ a developer to create your custom plugins, then you choose mine.
Or at least, that is the aim.
As far as monetization goes:
1. Charge for it?
2. Offer 3rd party services (like copywriting/editing services) and use affiliate links
3. Split advertising with publishers ?
Yes and no. I can't really charge for the software, but I can try and charge for something else. The software is GPL, so charging for it won't be very effective.
> You seem to be offering people their chance to run their own Huffington Post or something.
Yes, but without them having to employ a developer to customise WP for them. (I believe Huffington is a heavily customised WP, yes?)
I figured if I make it open source, it will spread faster and further.
It's weird how ideas come up at the same time. I was reading the Santa Cruz Sentinel website, and thought how crappy their online offering was.
This is needed and is a nice niche market.
Missing a "need" after "don't even"?
looks sheepish
Fixed.
That's a labour-bound offering and doesn't scale.
With ProsePoint, most of the required functionality is available out of the box, or at least, that is the intention.