Oops, the site is still in "open source project" mode, but I'll take your recommendations on when it comes time to put up a more marketing-oriented site.
> 2. I want you to make it clear why I shouldn't use Wordpress.
The same reasons why people still use full blown content management systems instead of WP. I won't rehash those (often subjective) arguments here, suffice to say that some people don't consider WP suitable for publishing newspapers and magazines. For me, I just follow where the users are.
But yes, maybe I will think up an essay of pros and cons versus Wordpress.
Rails and Nitro were released at about the same time. Rails had a well designed site with a good introduction and screencasts. Almost no-one knows what Nitro is now. Same goes for a lot of open source projects - presentation can help build the critical mass in many areas.
2. I want you to make it clear why I shouldn't use Wordpress.
3. The pages on the site are all samey. The general layout and theme are quite nice, but you need to make it flow better. Screenshots, etc.
On the monetization front.. skip all the technical jargon and sell your services as a company that can bring a newspaper on to the Web (or allow a newspaper stuck with antiquated Web software - and there are lots around - to enter the 21st century). There could be quite a few lucrative consultancy gigs in getting newspapers online or migrating their existing sites into working with your system.