More broadly, I find it sad when the the names of natural species and features are adopted in the business and technology world without any deep connection. A canonical case would be Amazon the company, which has prospered and become a household name while the Amazon itself, with its people and ecosystems has suffered and declined. An egregious case relevant to NZ is Kiwi Farms.

The trend of using species names in technology perhaps started with the O’Reilly books. The argument can be raised that such use raises awareness of endangered species such as the takahē. But perhaps that is best left to other means, for fear that the mauri of a species should be captured and harmed.