Just to be clear, its actually the bird itself I care about. I think its identity is something that deserves respect and shouldn't just be randomly adopted by someone who thinks it is cool. I am glad that some Māori people are asserting a degree of hegemony over the use of NZ names and identities and I appreciate their intent. If you think this is ridiculous, just try and call your technology product Walmart, Amazon, The Warehouse or even the All Blacks and see what happens.

Good thing birds aren't running competing businesses in the same industry then.