Just to be clear, its actually the bird itself I care about. I think its identity is something that deserves respect and shouldn't just be randomly adopted by someone who thinks it is cool. I am glad that some Māori people are asserting a degree of hegemony over the use of NZ names and identities and I appreciate their intent. If you think this is ridiculous, just try and call your technology product Walmart, Amazon, The Warehouse or even the All Blacks and see what happens.