Hacker news is not target audience of that action.

Seems a bold claim to make. Who is, and why?

People who don't know or don't care about global warming. I still think that such action is stupid.

I would suggest that Hacker News is considerably more likely to turn the debate to solving climate change than how weird those people are, how much they hate vandalism or what the punishment should be than the average group of people...

Why would you suggest that?

This is a site of primarily rich tech guys who aren’t really affected by climate change and who get off on feeling superior to people who aren’t rich tech guys.

This is a very misguided take. From my interactions here over the years most HNers exhibit more than average levels of empathy and engage in high quality discourse.

Sounds a lot like the protestors, but with more interest in talking about science!

> with more interest in talking about science!

Read any HN discussion about fitness, nutrition, health, etc. It’s always the same nonsense.

It is a form of hacking.

It is some sort of social engineering.

The target is the media cycle and the hack is bring your name out there.

Did it work? I know they are orange and have a name ala « just say no to oil » or something.

And I really don’t care. So it worked on me.

The same results with classic ad campaign might have touched a fraction of the people hearing about that now.

For a different cost. ( in money as opposed to legal consequence and being in the awkward ass position )

I retain judgement until it became more clear is it’s a endgame, or a first step needed for something else.

I think you really need to explain who the target audience is, if not a site that routinely discusses climate change and climate targeting technologies/solutions.

Target is people who don't know already or are not interested. We on hacker news are interested, I am working on solving climate change problem, this is almost daily topic. Such actions only work to raise awareness. Are such actions successfull or have proper good impact? I think not, but that's different topic than "who is target audience".