It is some sort of social engineering.

The target is the media cycle and the hack is bring your name out there.

Did it work? I know they are orange and have a name ala « just say no to oil » or something.

And I really don’t care. So it worked on me.

The same results with classic ad campaign might have touched a fraction of the people hearing about that now.

For a different cost. ( in money as opposed to legal consequence and being in the awkward ass position )

I retain judgement until it became more clear is it’s a endgame, or a first step needed for something else.