What Apple basically did was say "tracking users for ads is great, and we realized we don't have to share this data with other ad companies, so good for us."
Apple can collect device data for technical purposes, which is borderline, but more acceptable.
Collecting data about people is already an infringement of privacy in itself.
It doesn't matter here if you keep that data out of the hands of yet other people.
https://www.apple.com/privacy/docs/Differential_Privacy_Over...
It's also a matter of how well the data is anonymized. Given they've gone through the trouble of adding private email proxy features, secure web proxy features, and lockdown mode, I don't think it's lip service, but that's just my opinion.
So I would most certainly not choose a phone that spies on me over one that has ads. I already have a phone that has ads. Sure I want less ads but not at the expense of less privacy.
In fact arguably, the less privacy you have the more ads you'll get since they'll have more data to target you.
Yeah, if that were true it'd be pretty bad. (It's not true.)
Apple doesn't stop anyone from running ads. They stop companies from collecting and aggregating data across multiple apps without explicit user consent.
It's a smart business decision. Basically "If you want to have deep tracking on users using iPhones, you need to go through us".
You might want to reconsider who's doing mental gymnastics lol
source: https://9to5mac.com/2022/09/02/iphone-us-market-share/
Apple is definitely the Porsche or Mercedes of computing.
I can assure you 50% of America doesn’t have a Porsche or Mercedes lol
iPhone is just that much better than its nearest competitors.
If they don't do it, someone else will, and they ultimately don't trust third parties with their customers' data (also being a massive corporation, they don't like other companies generating revenue off the backs of their customers).
If you believe Apple is genuine about their commitment to privacy, this should be encouraging news. If you don't believe that, then this does appear to be questionable at best (boxing out third parties so they can profit off the data themselves)