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Re:Apple’s ad business set to boom on the back of its own an... by DrBenCarson on Monday October 03, 2022 @04:18PM (#33073084)
Oh 100% they collect and track user metrics, but I do think they abide by the answer you give when any Apple device asks you if you want to send metrics to the mothership at setup.

It's also a matter of how well the data is anonymized. Given they've gone through the trouble of adding private email proxy features, secure web proxy features, and lockdown mode, I don't think it's lip service, but that's just my opinion.

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