Looks like Falcon 9 is $67M and Falcon Heavy is $97M.

https://www.cnbc.com/2022/03/23/spacex-raises-prices-for-lau...

I'm a bit sad that they're not calling it BFR anymore. Maybe they can reuse the name for the next one.

Why should the price come down? Who is the competition pushing spacex to lower prices?

I am sorry but BFR point-to-point will never ever happen. Just watch their presentation where they show cities such as Zürich, Switzerland. Zürich is extremely small, if you launch a rocket the size of the BFR you will blow out every window in the entire city.

It absolute snake oil and will never ever happen. There is no way to make a rocket that size quiet enough to launch in most places in the world. Especially not near any city.

Seeing how point-to-point is not their primary use case (or even secondary or tertiary), I don't see how this matters at all.

I can see how maybe in the far future, when Starship has been perfected, they could possibly try it. Obviously not downtown Zurich, but at a space port nearby.

You're right. But it is interesting to ask the question, what is the use case? Starlink is the only commercial customer that can plausibly use a significant fraction of Starship's capabilities right now. NASA moon missions are the only government customer so far. The government may start work on new programs that can use Starship's capabilities (e.g. fleets of bigger but cheaper space telescopes or interplanetary probes), but they haven't started yet and it will take decades for them to get going at their normal rates of progress. Elon wants to build a city on Mars but that isn't going to produce revenue for the foreseeable future and I don't think he can fund it personally despite being the richest person on Earth.

Can Starlink and NASA moon missions alone pay back the cost of the Starship program? Will new commercial use cases be unlocked by Starship? Will the government commit to new programs that use Starship's unique capabilities? What will they be and how soon can they start producing revenue for SpaceX?

A couple of things.

I am not sure that they need a use case for Starship's "bigger" capabilities. If a Starship launch ends up being much cheaper than F9 (like Musk claims), then SpaceX will be using it to send payloads to orbit even for things that don't require a 1000 tons to orbit. That's a win right there.

As for what payloads will utilize Starship to the max...NASA is already thinking about it. https://arstechnica.com/science/2022/05/spacex-engineer-says...

Yes, it will take a while, but they'll get there eventually. Meanwhile, Starship can do the NASA missions to the moon and whatever F9 is doing today.

They’re not going to be launching the whole rocket, just the second stage (Starship) for hops between cities. Also, even if they land say 20-30 km outside of the city limits and then transfer by train/hyperloop that’s still way faster than a plane, even the Concorde.

This isn't really true. Starship when fully fueled can't even get off the pad under it's own power. It has a thrust-to-weight of under 1. Point to point will absolutely require the first stage, even if it needs less fuel load than normal.