And this is an industry where starting a competitor is simply not feasible without incomprehensible amounts of capital.
This isn't a guaranteed thing.
Toyota makes money hand over fist selling decade behind the competition vehicles for high prices based on a premise of reliability that the overwhelming majority of buyers will not keep the car long enough to take advantage of and HN never misses an opportunity to praise them for it.
I feel very confident saying that the market for cars that don't include SAAS-esque BS subscriptions will be large enough to sustain a decent number of offerings in the same way that the sedan market is still healthy despite the crossover-ification of everything and the hatch market is stronger than it's been since the 90s.
My suspicion is this will become a lot more pervasive & render every auto purchase to choke full of these under the surface sour decisions.
There should be absolutely no reason to buy a used car anymore.
I feel like I'm living in a bizarro world b/c everyone seems to claim buying a used car is the much better financial decision. It isn't for me, by a long margin.
I feel like most used car buyers look at inflated MSRP and judge the "discount" for the used car based on that. They don't factor in the sometimes massive discounts (pre COVID, of course) that practically every new car would have. So a used 2018 model looks $3k cheaper than an identical new 2019, but the 2019 has $4k on the hood, plus better financing, lower miles, and better legal protections (lemon law). Granted, "certified pre-owned" cars often come with better sounding warranties than new ones, but I'm sure there are some fine print details that make them worse than the factory one.
Granted, the post-covid market is all kinds of skewed.
I see this argument a ton, people complain that new cars are too expensive, super high monthly payments and subscription features. Yes these are all problems but they are only problems if you choose to buy a new car. Seems that folks forget in these arguments that there is a sea of affordable, reliable used cars without any of the bullshit they add to new cars these days, at a fraction of the cost of a new car.