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A comment on BMW heated seats subscription costs $18 per month in South Korea. Parent comment

Re:BMW heated seats subscription costs $18 per month in Sout... by Joker_vD on Tuesday July 12, 2022 @10:44AM (#32070749)
Yet. Because if there is money in subscription services, they will add those — or go bust if they don't because, as you've said, it is one of the most competitive sectors in the world.
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Re:BMW heated seats subscription costs $18 per month in Sout... by colinmhayes on Tuesday July 12, 2022 @10:53AM (#32070869)
Or they’ll realize there’s a market of people who don’t want subscription services and they’ll price their car at a profit making level without subscriptions…
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Re:BMW heated seats subscription costs $18 per month in Sout... by Joker_vD on Tuesday July 12, 2022 @11:39AM (#32071523)
...which will still lead to lower profits than if they instead tried to push into the higher-margin section of the market. The Innovator's Dilemma, you know?
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Re:BMW heated seats subscription costs $18 per month in Sout... by colinmhayes on Tuesday July 12, 2022 @11:57AM (#32071793)
Sure, but there’s competition in the subscription car space, just because you make one doesn’t mean it will sell. Businesses will make products that people want when they are in competitive markets.
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