but something as big as an auto purchase is a amalgamation of many decisions into one. what they are relying on is that the pain of subscription does not out weighs the rest of value a BMW provides. esp if they can bury this in details and give it away for a couple of years like volvo does.

My suspicion is this will become a lot more pervasive & render every auto purchase to choke full of these under the surface sour decisions.