BMW heated seats subscription costs $18 per month in South Korea

Re:BMW heated seats subscription costs $18 per month in Sout... by anonymousab on Tuesday July 12, 2022 @10:42AM (#32070714)

For now. The problem is that anticonsumer grift will eventually pervade the entire space. If not prevented legally then it will just be a matter of time, because incidental cooperation between all competitors is just so much better for them than trying to compete on this point.

And this is an industry where starting a competitor is simply not feasible without incomprehensible amounts of capital.

[ Parent | on HN ]

Re:BMW heated seats subscription costs $18 per month in Sout... by throwaway0a5e on Tuesday July 12, 2022 @11:14AM (#32071165)

> The problem is that anticonsumer grift will eventually pervade the entire space. If not prevented legally then it will just be a matter of time

This isn't a guaranteed thing.

Toyota makes money hand over fist selling decade behind the competition vehicles for high prices based on a premise of reliability that the overwhelming majority of buyers will not keep the car long enough to take advantage of and HN never misses an opportunity to praise them for it.

I feel very confident saying that the market for cars that don't include SAAS-esque BS subscriptions will be large enough to sustain a decent number of offerings in the same way that the sedan market is still healthy despite the crossover-ification of everything and the hatch market is stronger than it's been since the 90s.

[ Parent | on HN ]