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A comment on Pepsi: Breathtaking Design Strategy (2008) [pdf]. Parent comment

Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by rob74 on Tuesday July 12, 2022 @03:00AM (#32066539)
Quote from the article about the "Breathtaking Design Strategy" document:

> February 2009: Arnell sold Pepsi a pretentious, mostly made-up brand ideology document linking Pepsi to the Mona Lisa, De[s]cartes and Hinduism, as part of a successful logo redesign. Price: $1 million, reportedly.

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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by _def on Tuesday July 12, 2022 @05:16AM (#32067413)
Well if I pay someone 1 million $ to redesign a logo... It better comes with some life changing philosophy
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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by throwoutway on Tuesday July 12, 2022 @08:50AM (#32069107)
Well the end of it mentions the “gravitational pull of Pepsi” .it has some life changing physics at least
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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by onion2k on Tuesday July 12, 2022 @09:28AM (#32069592)
The amount of media coverage they've had since (we're still posting about it 14 years later...) makes that $1m a bit of a bargain.
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