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A comment on Pepsi: Breathtaking Design Strategy (2008) [pdf]. Parent comment

Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by iancmceachern on Tuesday July 12, 2022 @12:58AM (#32065819)
This is good stuff, you can't make it up.

It looks like lots was going on at the Arnell group at this time. In this article it even quotes Arnell as saying this work for Pepsi in OP as "Bullshit"

https://www.cbsnews.com/news/why-the-firing-of-weird-design-...

You can't make this stuff up

[ Parent | on HN ]
Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by rob74 on Tuesday July 12, 2022 @03:00AM (#32066539)
Quote from the article about the "Breathtaking Design Strategy" document:

> February 2009: Arnell sold Pepsi a pretentious, mostly made-up brand ideology document linking Pepsi to the Mona Lisa, De[s]cartes and Hinduism, as part of a successful logo redesign. Price: $1 million, reportedly.

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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by _def on Tuesday July 12, 2022 @05:16AM (#32067413)
Well if I pay someone 1 million $ to redesign a logo... It better comes with some life changing philosophy
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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by throwoutway on Tuesday July 12, 2022 @08:50AM (#32069107)
Well the end of it mentions the “gravitational pull of Pepsi” .it has some life changing physics at least
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Re:Pepsi: Breathtaking Design Strategy (2008) [pdf] by onion2k on Tuesday July 12, 2022 @09:28AM (#32069592)
The amount of media coverage they've had since (we're still posting about it 14 years later...) makes that $1m a bit of a bargain.
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