The industry is killing itself this way. Netflix is just the first to take the hit because they have the largest market saturation.
They also offer HBOMax, Netflix, and Disney+ but when you take those as your media offerings you have to use the various sites which I think is a mistake (probably they have to do it that way because of contractual requirements) but obviously if you use up your potential media selections from an YouSee account on other providers at some point you probably think why am I using YouSee?
Don’t go back that far. Newsnet is far superior.
Every streaming service had their own app which may or may not be available on my TV, tablet, phone or computer. The experience is varying on each device (e.g I can disable auto playing trailers for Netflix on my phone but not TV).
Then on top of that, each streaming service requires additional complexity (logins, setting up profiles) and has varying UI (search, continue watching, subtitle and quality control).
It's significantly less hassle for me to just Jellyfin + *arr services than try to manage this on a daily basis.
It’s more likely they pirate because apple’s library is pretty small, compared to others, so it’s easier to just torrent than pay for the couple of programmes they want to watch.
It’s also more difficult to share logins with appletv (no profiles etc), so you’ll get less of the account sharing that Netflix is now trying to crack down on.
They either picked netflix and have stayed with it at $22/mo or have changed from netflix to 1 other service like paramount+ or whatever, but the idea of paying $50-60-80 a month for more services on top of their residential broadband connection at $55-85 is a non-starter.
https://imgur.com/gallery/axPwdMd