I'm always skeptical about this. Twitter is dominated by journalists, celebrities, and tech people. Only about 23% of American adults have twitter accounts. Only 46% of those even open it daily. Of the active users 10% account for ~95% of tweets. Among those, ~70% identify as Democrats, and certainly aren't going to be swayed by Trump getting back on twitter.
It just isn't clear to me that twitter even matters in the realm of US politics. Voters just aren't really there, and when they are they predominantly aren't engaging. When they do, they're mostly democrats tweeting at one-another.
Now they are syndicated in a number of other papers, discussed broadly on social media, cable news, local tv news, and across a number of new podcasts. Their reach is probably a good bit greater than the ~5 million subscribers. I would also note that 100% of subscribers are getting news from the NYT, because well obviously, so that's something. They do seem to have some sway on Democratic primaries sometimes, and do seem to shape opinions among a certain class of people. What does that all add up to? I don't know. Do they matter in the realm of US politics, probably, but I'm no sure how to quantify it.
A lot of the news articles talking about the effects of facebook focus on how many people "saw" a particular post. Given how those impressions are gathered, I'm no convinced that a significant percentage of those impressions resulted in people actually reading the post or even the headline, let alone that resulting in any real world outcomes.
I think the people that build social media applications want everyone to think that they have the power to shape discourse and outcomes, and newspapers who's ad revenue is undermined by social media also want us to believe social media is dangerous. Those two things do not make it true.
In 2020, Biden received 81,000,000 versus Trump's 74,000,000; the difference is 7,000,000.
Facebook may well be more powerful, but Twitter is still matters.
I REALLY doubt it. Of the 28,000,000 daily users, mind you that means they open it once a day, 70% get news from the app. Of those only 37% say it increases their political engagement. This is roughly 7 million people who report any change in political engagement in the US as a result of looking at twitter. These people are overwhelmingly democrats living in big cities. I'm just not convinced that such a narrow, concentrated slice (2.7% of adults) of the the US population is really that big of a deal.
Now you could make a case that twitter maybe matters more in other places outside of the US, but that's not really related to the trump/no trump issue that I was replying to originally.
The context is that the 2020 Mostly Peaceful Protests, a worldwide pandemic, and extreme political polarization weren't normal, either.
The counterargument was that the example given was actually in 2021, and the given example of crazy (Jan 6 2021) was less crazy than 2020 (BLM protests).
Some things are actually more important than money -- Twitter can offer enormous power in setting a national narrative even if little economic benefit for Musk.