Now they are syndicated in a number of other papers, discussed broadly on social media, cable news, local tv news, and across a number of new podcasts. Their reach is probably a good bit greater than the ~5 million subscribers. I would also note that 100% of subscribers are getting news from the NYT, because well obviously, so that's something. They do seem to have some sway on Democratic primaries sometimes, and do seem to shape opinions among a certain class of people. What does that all add up to? I don't know. Do they matter in the realm of US politics, probably, but I'm no sure how to quantify it.