Re:EU to mandate public salary information for all job posti...
by craigie on Wednesday February 23, 2022 @12:02PM
(#30443276)
Can this law distinguish between a direct response marketer and a brand marketer
Yes that's not equal work. You have to compare two brand marketers.
Re:EU to mandate public salary information for all job posti...
by cm2012 on Wednesday February 23, 2022 @01:57PM
(#30444828)
When a marketer lodges a complaint and points out they did 80% of the same work as the other person (Planning ad campaigns, getting creative made, launching on ad channels, etc.), the EU, not being subject matter experts, is going to have a hard time figuring out who is right.
Bullet 4 could end up with bad consequences because there's so many ways to fudge the data. And justification is in the eye of the beholder.
For instance, in digital marketing, direct response advertising roles tend to be higher paid than marketing roles without strict KPIs (brand, organic social, etc.) Direct response advertising, for whatever reason, is split 80% men/20% women, with men and women making the same (high) salaries.
The softer marketing roles make significantly less on average, and are 80% women/20% men.
Can this law distinguish between a direct response marketer and a brand marketer, both of whom may be running Facebook and Youtube ads? Would a giant bureaucracy know or care about these nitty gritty differences in 1000s of industries? I foresee a lot of headache.