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Re:Thoughts on Intel software-defined silicon by xoa on Saturday February 19, 2022 @06:01AM (#30396154)
Some of the LWN comments suggest this is similar to previous/existing gating of features being fused off for example or only some cores being enabled. I think this looks very significantly worse for multiple reasons though. While clearly much of it is pure segmentation for pricing, fusing features/cores can have genuine yield justification too. If some silicon is simply off for good then it doesn't need to work let alone be stable, so if testing reveals defects that can be a reasonable way to salvage a chip. That the lower probability and thus lower count defect free chips would cost more made sense. And fusing also at least requires commitment: once done, the chip is permanently less valuable, which is at least some check on overly aggressive artificial monetization.

The perverse incentives here seem a ton worse. There is direct incentive to be very aggressive with it, because even if they get the balance wrong they can adjust it later and employ all the marketing stuff done with software (50% off sale on vector math acceleration 2 days only!). It'll by definition always be used with features that the chips are fully capable of and thus even further pushes towards tiering capabilities without any connection to yield. The centralized control requirements moving further into underlying hardware are concerning as well from a redundancy and security perspective. I'm a big believer in businesses following the incentive tracks they create long term, for better and for worse. With this development, Intel's are diverging further from their customers'.

About the best that can be said is that at least the market now is a lot more competitive. Between Intel's fab woes, TSMC, AMD and both Arm and burgeoning RISC-V efforts, Intel is more on than I think they've been in a very long time. Maybe ever? Which does make it all the more curious to me why they're trying this now of all times. Seems like 5-7 years ago they'd have really has us. Now though it's just another thing in strong competitors favor. The end of a lot of core x86-64 patents is starting to kick off too. Or maybe Intel thinks this will let them do sticker prices that are drastically lower and thus look better vs AMD et al even as they can still extract more money in the end? It's worrying. In fact now that I think more on it, Intel weakening but using this brings its own extra worries. If they feel the need (or are forced) to juice returns for shareholders and themselves down the road if their competitiveness falters, or even if they regain dominance, they will have an installed base with a capability to squeeze it.

Re:Thoughts on Intel software-defined silicon by snek_case on Saturday February 19, 2022 @09:41AM (#30397441)
The worst thing here would be recurring payments, and also maybe the idea that Intel can act like platform providers, and revoke your CPU's license to execute code if they deem your usage unacceptable. Just another step towards you not owning the hardware you already paid for.

I hope AMD doesn't copy this. Intel has been on a downwards trend recently and maybe this is just a dumb, desperate move from them. As you say the landscape is getting more competitive, which is a good thing for consumers.

Re:Thoughts on Intel software-defined silicon by to11mtm on Saturday February 19, 2022 @03:42PM (#30400350)
> I hope AMD doesn't copy this. Intel has been on a downwards trend recently and maybe this is just a dumb, desperate move from them. As you say the landscape is getting more competitive, which is a good thing for consumers.

IDK. EPYCs board-lock to boards with Platform by blowing e-fuses. In some ways that's a bit more painful. (I get that it supposedly provides a Secure Boot. OTOH HP has supposedly done similar without having to blow the fuses.)

Re:Thoughts on Intel software-defined silicon by Someone on Saturday February 19, 2022 @12:34PM (#30398791)
> Just another step towards you not owning the hardware you already paid for.

I understand the sentiment, but Intel will argue you didn’t pay in full for your hardware, so you didn’t pay for the features you won’t be able to use.

I see this as a continuum. At one extreme end, you pay a lump sum for perpetual use of the hardware (“buying”). At the other extreme end, they lend you the hardware as long as you have a subscription to their offerings (“renting”). Somewhere in-between, they offer you some basic functionality or a lower subscription rate if you pay a sum up front.

We have that intermediate with cable subscriptions. You get X channels with the subscription, but have to pay extra for others, or for a higher quality signal.

Again, I understand the sentiment, but I don’t think that you can claim you paid for something if the seller says you didn’t, and the seller advertised that you wouldn’t get what you think you bought for the price.

And yes, I can understand customers not being happy about this.

Re:Thoughts on Intel software-defined silicon by togs on Saturday February 19, 2022 @01:53PM (#30399468)
Agreed. Everything is becoming a service and we just sort of need to deal with it.
Re:Thoughts on Intel software-defined silicon by salawat on Saturday February 19, 2022 @03:15PM (#30400113)
No, we don't. We need to enforce right of First Sale, and stop propping up predatory buisness models by giving them a free pass.

The moment things started to not ship with programming guides, and everyone started hiding their IC schemata and docs for fear of being sued were the first steps down this path we're going down.

I will not continue to follow it blindly, and I hope more people will join me as well. This has to stop.

Re:Thoughts on Intel software-defined silicon by ponow on Saturday February 19, 2022 @04:59PM (#30400924)
Independent of copyright law, people have a more fundamental right to contract as they wish. If people wish to pay less by allowing a lack of full control of hardware in their possession, then we shouldn't stop them. To assert otherwise is to deny them a basic liberty. True, if many accept such limitations then it creates a kind of market pressure, but that's just competition, and we have no natural right to be protected from competition.
Re:Thoughts on Intel software-defined silicon by salawat on Sunday February 20, 2022 @01:57AM (#30403797)
That's very clever trying to cast it as the customer who is desirous of this contract, when in fact that can't be further from the truth; it is often the seller who is, in fact pushing a contract, which isn't a genuine contract as soon as they figure out the technical means to do so?

I reject your assertion of the supremacy of the contract. The contract is a vehicle subordinate to State regulation , and the State recognizes there are things that cannot be contractually done, selling oneself or another into servitude being one, and I hold, that violation of First Sale rights should be another. To do anything else is to undermine the very concept of private ownership. When industry colludes and makes standard the practice of not offering wares for sale under traditional terms, I hold this as an appropriate circumstance for the State to step in, particularly when it is made as obvious that poor faith is at the root of the business practice. Insult me not with assertions that finding a way to extract multiple payments, or extort out recurring revenue by "unlocking" functionality via firmware delivered over the air is anything but poor faith veneered in the illusion of convenience for the customer in light of the purveyor also gaining the capability to at will degrade the product by definition.

Re:Thoughts on Intel software-defined silicon by smolder on Saturday February 19, 2022 @03:22PM (#30400174)
We can deal with it by not buying them.
Re:Thoughts on Intel software-defined silicon by IYasha on Saturday February 26, 2022 @01:46PM (#30480458)
Let me shake your hand :) This is the first thing I do in these situations. The second - I explain and encourage others to do the same.
Re:Thoughts on Intel software-defined silicon by snek_case on Saturday February 19, 2022 @04:22PM (#30400652)
I think at some point, it will become a competitive advantage to sell devices and platforms that are not locked in. Kind of like the way Linux crushed the competition in the server space. Open hardware might eventually become what everybody wants. Seems like right now everyone is on a path to Windowsify everything, but that could change.

Sounds crazy? Keep in mind, people used to pay money for programming language licenses. How many people are doing that anymore? Are the people who pay for that kind of stuff competitive businesses?

Re:Thoughts on Intel software-defined silicon by voakbasda on Saturday February 19, 2022 @12:21PM (#30398691)
I will be shocked if they do not make this a subscription based feature. And honestly, do you trust them not to make it one in the future? If given the opportunity, I expect them to seek rent.
Re:Thoughts on Intel software-defined silicon by charcircuit on Saturday February 19, 2022 @04:49PM (#30400858)
>and revoke your CPU's license to execute code if they deem your usage unacceptable

Is this even possible? Revocation is not simple to do especially if the CPU isn't connected to the internet.

Re:Thoughts on Intel software-defined silicon by alyandon on Saturday February 19, 2022 @06:38PM (#30401617)
Is it really that hard to imagine having microcode in the cpu or another separate processor implementing a timer that requires proof of continuing subscription via a new certificate being uploaded to it or else it does something like lock the main processor to a max speed of 200mhz?
Re:Thoughts on Intel software-defined silicon by tomxor on Saturday February 19, 2022 @08:17AM (#30396932)
> Or maybe Intel thinks this will let them do sticker prices that are drastically lower and thus look better vs AMD et al even as they can still extract more money in the end? It's worrying. In fact now that I think more on it, Intel weakening but using this [...] they will have an installed base with a capability to squeeze it.

I think this is the most concerning possibility... people building servers or devs and gamers will be able to wise up to the shenanigans and then pick a competitor; but punters walking around a computer store are not going to appreciate the differences if Intel get away with making big claims on the sticker (possibly even spinning "software defined silicon" as a way for them to upgrade hardware over the wire) - for the average consumer this would making an already difficult to achieve informed comparisons hopeless.

Reality may be different though, it's easy to assume the worst with the blue chips - perhaps this is just an optimisation on their current practices rather than a squeeze on customers, the concern is of course if they will exploit this new capability to the full potential we are all speculating on.

Re:Thoughts on Intel software-defined silicon by dr_zoidberg on Saturday February 19, 2022 @09:37AM (#30397411)
> ...but punters walking around a computer store are not going to appreciate the differences if Intel get away with making big claims on the sticker (possibly even spinning "software defined silicon" as a way for them to upgrade hardware over the wire) - for the average consumer this would making an already difficult to achieve informed comparisons hopeless.

This. I can already imagine it: "hey, my notebook was getting a bit sluggish, but I upgraded it over the internet with Software Defined Silicon(TM) and just spent $100 instead of $500 that a new one would've costed".

And everyone who knows the "extra" capabilities were already there to begin with would be screaming on the inside.

Re:Thoughts on Intel software-defined silicon by ziml77 on Saturday February 19, 2022 @12:39PM (#30398837)
You don't have to imagine it https://en.wikipedia.org/wiki/Intel_Upgrade_Service

But it sounds like the pushback was strong enough that it was quickly killed off.

Re:Thoughts on Intel software-defined silicon by BoorishBears on Saturday February 19, 2022 @12:35PM (#30398808)
Why?

Old laptop would have cost $100 more if they optioned it in at purchase like we currently do.

That'd be a neat trick to be honest, buy a base CPU, and if it works for your usage you saved, if not, buy the upgrade.

Subscriptions getting non technical users are the only way this goes wrong, and not saying it won't, but that's not really where things are at.

-

HP is doing that with ink, I was truly deeply horrified to find out my mother pays a subscription for her printer.

The printer won't work without internet, even for local printing.

And you pay per page, not for ink. So they send you ink whenever you're out for "free", but if you run out of pages you can't print anymore...

Re:Thoughts on Intel software-defined silicon by Tijdreiziger on Saturday February 19, 2022 @04:57PM (#30400913)
I'm not a huge fan of the HP ink subscription for privacy reasons (but my mom likes it), but isn't most of your comment just wrong?

- IIRC the printer will work without internet for a while (a week?), eventually you'll have to hook it back up though. (Makes sense to me if you're paying by the page.)

- You can't run out of pages. If you overrun your subscription, you just pay a few cents per extra page. Also, you can carry over pages up to a few months (so if your subscription is for 100 pages/month, and you didn't print in the last 2 months, you can print 300 pages this month without having to pay extra).

- Cost-wise, the subscription is actually a pretty good value compared to buying cartridges outright.

Re:Thoughts on Intel software-defined silicon by c0npr on Sunday February 20, 2022 @05:20AM (#30404667)
To add to others' opinions, HP have their offline driver very hard to find and almost can't install properly. Even what I want to use is the scan function on the printer, I will have to get internet access to open up a account with HP, or else the phone app and computer app just refuses to show the relevant pages... Just outright annoying and would not buy any HP product again before they improve the situation
Re:Thoughts on Intel software-defined silicon by BoorishBears on Sunday February 20, 2022 @01:24AM (#30403678)
No, none of the comment is wrong, you're just confused.

> IIRC the printer will work without internet for a while (a week?), eventually you'll have to hook it back up though. (Makes sense to me if you're paying by the page.)

In other words printer doesn't work without Internet.

You know you have a bad point when the creators of the thing don't even agree with it:

https://instantink.hpconnected.com/us/en/terms

If Your printer is not connected to the Internet, then the Instant Ink-activated Cartridges will be disabled and You will not be able to use them to print;

A grace period doesn't change anything about this.

> You can't run out of pages. If you overrun your subscription, you just pay a few cents per extra page.

In other words... you can run out of pages.

When you out of pages you're automatically forced to buy more pages, and if you don't, the printer won't print, regardless of ink level.

And the rollover had me howling with laughter, by capping rollover HP figured out away to literally take ink out of your printer if you don't use it!

Except it's "pages" they claw back of course, and instead of taking ink out, they just require you to pay for an additional month if you plan to use it even though it's sitting in the printer :D

> Cost-wise, the subscription is actually a pretty good value compared to buying cartridges outright.

It's not unless you buy the $20 a month plan and print 4,000 pages a month and they're mostly color...

https://www.pcmag.com/reviews/hp-officejet-pro-9015-all-in-o...

> If you buy the highest-yield XL ink cartridges (2,000 pages monochrome and 1,600 pages color) for this AIO, each monochrome page will cost you about 2.2 cents and each color print will run about 8.8 cents. Subscribing to the company’s highest-yield Instant Ink subscription (700 pages for $19.99 per month, with each additional 20 pages for $1), each page will cost you 2.9 cents… Hence, it is with colorful, content-heavy pages that Instant Ink delivers the best value…

God help you if you're one of the unfortunate souls suckered into an "occasional use plan"...

You pay 6 cents a page

At which point even color prints are more expensive!

And this is literally anything you print! Even a piece of paper that says "the" costs more than a full page full glossy color photo from a cartridge!

-

C'mon, you really thought HP would literally lease you an ink cartridge and it'd be a good deal?

Because that's what Instant Ink is btw... they own that cartridge: https://support.hp.com/ee-en/product/hp-photosmart-microlab-...

It's genius really, they invented a program that mostly entices occasional users.

And charges them more than the ink would be worth even at first party prices (let's forget about 3rd party refills lol)

And then caps rollovers so that they can lose value which is an indirect way of... magically stretching ink.

Truly mind bendingly incredible but evil stuff. Kudos to whoever taught of it.

Re:Thoughts on Intel software-defined silicon by Tijdreiziger on Sunday February 20, 2022 @09:53AM (#30406140)
It seems to me that you fundamentally misunderstand the premise of the subscription... You're not paying for ink or cartridges in the first place, but for the service of printing.

It's also cheaper by your own admission (6 < 8.8) (assuming color prints, because why else buy a color printer?).

Re:Thoughts on Intel software-defined silicon by charcircuit on Saturday February 19, 2022 @04:52PM (#30400877)
>So they send you ink whenever you're out for "free"

Actually they try and predict when you will run out as opposed to waiting for you to run out.

Re:Thoughts on Intel software-defined silicon by snek_case on Saturday February 19, 2022 @09:43AM (#30397454)
> Intel get away with making big claims on the sticker (possibly even spinning "software defined silicon" as a way for them to upgrade hardware over the wire)

Kind of like buy now, pay later. You can buy this cheap computer now but don't worry, you can always upgrade it later.