I don't believe this is Apple's fault alone (not mentioning google would be a massive omission and everyone else would like to track you too but just doesn't have the scale). But what is being done with phone tracking is much more than just cookies
With the vast majority of our data tied to our IRL identity (thanks Facebook) with the express goal of causing us to do things IRL (consume product) with a very easy path to abuse (are you an activist, LE just needs to compel data from advertisers) - this seems like a very naive view in current year.
That was true a decade ago, but time flies.
Where you browse from, what you look at, who you talk to.
All collated, filtered and condensed into a picture of you. All websites using a unique identifier to trace _you_ the individual across all visited sites.
Web tracking is much more pervasive than just knowing what you've read. It's a huge picture of you and it does follow your location, habits, impressions and other things in the real.
Don’t try to equivocate this away. The technology to enable it is software; software is everywhere. We can use WiFi to echo locate people in buildings. We know what we’re doing in technology.
HUMANS are paranoid by default in order to survive. We’ve seen again and again in history; new technology goes straight into agency control militarization. Don’t be naive.
We’re all doing it because we all watch each other normalize it. Mirror neurons and social obligations; sign up, sign in, consume and let us collect your metrics.
In fact, the author in this case isn't even employed by Wired. She's a professor of Ethics at Oxford.
This raises the obvious question: do people with opinions need to agree with all the practices of a publishing platform to submit their opinion to it? I doubt I agree with all of Hacker News' business practices, let alone Y Combinator's, yet here I am allowing my words to be forever served by them.
Wired is trying to redefine “surveillance” to mean people collecting and sharing their own information, while at the same time conducting real, detailed surveillance on anyone reading this article.
You might wonder if they being completely disingenuous.
(And it's the ad platforms that are doing the detailed surveillance - similar to the one Apple is working on again to serve better" personalised ads").
Even if some of you do believe this is hypocrisy, does it in anyway change the facts highlighted in the article?
Do the stalkers ever defend themselves by claiming they never said they wouldn't stalk people? No, that's an utterly ridicuous notion. Stalking is illegal, nobody likes being surveilled by some stranger at all times. Whether they warned the victim of their intent is completely irrelevant.
Link different devices? No way. Select personalized ads? Sure!!
Audience Measurement
Targeting Cookies
Social Media Cookies
Store and/or access information on a device
Create a personalised ads profile
Select personalised ads
Create a personalised content profile
Select personalised content
Measure ad performance
Measure content performance
Apply market research to generate audience insights
Use precise geolocation data
Actively scan device characteristics for identification
Link different devices
Receive and use automatically-sent device characteristics for identification