This is not an editorial document, it’s a legal complaint by the Attorneys General of 17 U.S. states and commonwealths demanding a jury trial (among other things). The allegations are unproven at this point. The demanded trial process (discovery, examination, etc.) is what will provide the evidence.
One way or another though, we’re going to see if all of these claims are true. It just will take some time.
It's definitely both, they know their audience is not limited to the court. Performative filings by attorneys general happen all the time, and being able to set the narrative and put the other party on the defensive is absolutely part of this process, for good or bad.
While I agree that Google is anticompetitive, I don't think that specific detail gives as much weight as you think it does (or indeed should). The courts have had a notoriously bad history with understanding tech, and being part of a formal legal process is only weak evidence that a complaint has merit.
It seems to me this is yet another validation that Google is an ad sales company hell bent on preventing competition, controlling the market and lying to end users and integrators. All of these pieces are adding up - what was conjecture is finally being validated and I, personally, believe that Google is not in it for the good of the customer, but are only in it for a profit. Death to Google by thousands of cuts like this? Game on.
I've said it before, sales organizations only base performance on profit. It is the toxin that defines all of this misbehaviour. Nobody "thinks" they're doing anything wrong because it's talked about as benefiting the shareholder. Google isn't immune to this.
That's just what I mean. There's a tiny amount of validation and a lot of rhetoric. It would be preferable to be able to see the actual sources they're quoting from.
I appreciate and share your desire to protect the integrity of the site but we need to do it in a way that doesn't do even more damage.
Google has an army of the best in legal and part of their play is limiting this information from ever being seen. I'm curious, what would be enough validation to pass your sniff test? And are you saying you think this is being overblown?
From my first post:
> but this would be a lot more convincing with the source emails entered into the record
:)
The pdf that this page links to includes much more than two sentence fragments on the topic.
>Internally, Google employees grappled with “how to [publicly] justify [Google] making something slower.”
Could be more, or less interesting, when the actual source document is published.
There's some more detail in a highly redacted document here: https://www.texasattorneygeneral.gov/sites/default/files/ima...
"In Google’s words, the [redacted] program [redacted]. Next, Google tried to come up with other creative ways to shut out competition from exchanges in header bidding. During one internal debate, a Google employee proposed a [redacted]. A second employee captured Google’s ultimate aim of destroying header bidding altogether, noting in response that [redacted]"
So from a probably naive view, getting rid of header bidding seems like it would be faster, not slower. Is the assertion being made that it isn't faster and it just so happens to also enrich the ad network?
The sequence was first employee probably said something like "make it slower if they aren't on AMP", and the second employee made some kind of suggestion to kill it altogether.
I think this gives us a timestamp on when Google got there.
Yeah it seems bizarre that they would try to hold on to that big of growth and not moderate it if this is the method to get it because there's no way it can be sustainably grown for long, but I guess if you're a VP only focused on this quarter's goals and the bonus you'll get out of it, it doesn't really much matter if growth craters a year or two out. You can cash out long before then.
They do often say "My bonuses are tied to growth, and my management is putting extreme pressure on me to deliver something that's impossible, and I don't see any way of delivering it in the expected time... so I'm going to do it the only way I see."
Can someone who has a better understand of legal proceedings explain what purpose these redactions serve?
I dislike AMP because the UX is bad and Google strong armed it in the news carousel anyways instead of focusing on performance for all sites, but this would be a lot more convincing with the source emails entered into the record.
edit: and this is just talking about ad content, right? Unless somehow a publisher made their entire page blocked until the page's ads load, throttling the load of ads would just make the ads load slower. And from what cletus quotes in another comment:
> To respond to the threat of header bidding, Google created Accelerated Mobile Pages (“AMP”), a framework for developing mobile web pages, and made AMP essentially incompatible with JavaScript and header bidding. Google then used its power in the search market to effectively force publishers into using AMP.
Is the claim that ads in AMP pages don't run javascript or do header bidding and so are "fast", but javascript and header bidding isn't inherently slow so Google could have made them faster (and/or not intentionally throttled)? I've never worked much with ads so maybe someone with knowledge of header bidding can comment.