Re:Google digital advertising antitrust litigation [pdf]
by tyingq on Sunday October 24, 2021 @11:38AM
(#28978911)
It does seem like the GOOGL shareholder expectation of compounded perpetual YoY revenue gains of > 25% leads to bad places. The YoY growth of end users is much smaller. Something like 5%. So at some point, the inflated expectations have to mean a dirty playbook.
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Re:Google digital advertising antitrust litigation [pdf]
by magicalist on Sunday October 24, 2021 @03:48PM
(#28981277)
> It does seem like the GOOGL shareholder expectation of compounded perpetual YoY revenue gains of > 25% leads to bad places
Yeah it seems bizarre that they would try to hold on to that big of growth and not moderate it if this is the method to get it because there's no way it can be sustainably grown for long, but I guess if you're a VP only focused on this quarter's goals and the bonus you'll get out of it, it doesn't really much matter if growth craters a year or two out. You can cash out long before then.
Re:Google digital advertising antitrust litigation [pdf]
by ethbr0 on Sunday October 24, 2021 @02:25PM
(#28980607)
Well, and nobody normally wakes up and says "I'm going to bend the law really hard and create a potential PR disaster, just because."
They do often say "My bonuses are tied to growth, and my management is putting extreme pressure on me to deliver something that's impossible, and I don't see any way of delivering it in the expected time... so I'm going to do it the only way I see."