You look at the towns that still have quality book stores. You have a few cities that have thriving bookstores: Boston (likely because of students) and SF (likely because of cultural nostalgia and real estate laws, but these are now failing). You then have the consolidation model, where cities have one good bookstore that can compete against amazon: NYC (The Strand), Austin (Bookpeople), Portland (Powell's).
My point is that i would rather the cities follow this consolidation model than fail. You have one, trusted brand within the town, whose entire business model is built on quality and trust, because all parties know there's a cheaper alternative. This is where performance bikes failed, as they sacrificed quality service for price competitiveness. I was actively advising my friends to avoid their mechanics like the plague. The Trek shop seems to be moving in the other direction, as a boutique, with reasonably trusted service, so long as your using their products and, like apple, the added cost premium they charge.
This is not idealism, this is a practical model based on what is honestly a sense of fatalism. The automobile system we have is a path-dependent clusterfuck, and we have to be, not just willing, but be happy to take less than ideal outcomes to fight for real alternatives.
I used to be a bike tech. Somebody ordering a $5000 mountain bike might take a full day to put together. But if you gave me $5000 in cruiser bikes, I could have them all put together well and get some maintenance done. I really loathe how cruisers look, but goddamn they're some of the sturdiest pieces of junk I've ever worked on
I was actually thinking more of crappy $800 50lb "mountain bikes" with those cheap-ass all-plastic grip shifters and shitty "suspension" forks VERSUS an $800 basic city bike with low-end Shimano internal gear hub (or even single-speed).
I think many folks have developed a taste for actual practicality in their cycling needs and this is a good thing.
It's an excellent design ergonomically speaking
To be honest this is not an unreasonable bottom-end price. If your budget for a bicycle is lower than this you are better off looking at buying second-hand.
I agree with you that used is a better value, but Walmart will sell you a kid’a bike for a quarter of that price that is perfectly fit for many use cases. It will weigh more, be less durable and serviceable but if you’re looking for something that will be used to go around your 1/5 of a mile street a few times a week (a common kids bike use case) it’s fine.
The good news is that bicycle fashion has tended towards more "city bikes" in the last decade or so. These have fewer frills and thus are simpler (== more durable) and also more maintainable by someone who is willing to learn the basics. The "basics" would be lube, fixing flats, brake maintenance and simple shifter adjustments. I think that's better than the earlier trends of "mountain bikes" with too many parts and stuff that's too hard to adjust for people without enough tools.