Personal story, when I tried to lease one they wanted me to share my social media info because they only wanted to lease them to “influencers.” Seemed like a bizarre way to run a business, and since I’m not an influencer I looked elsewhere.
https://www.toyota.com/search-inventory/page/results/year/20...
Just like with battery-electric-vehicles, there's a chicken and egg problem: no one will buy a car if there's nowhere to charge/fuel it, but no one will build fueling/charging stations if no one has that type of car. If Toyota was serious about hydrogen, they should have done what Tesla did, and built a countrywide network of hydrogen stations.
There isn't a path for hydrogen to build out like that - you need the entire infrastructure at once, there isn't a real path to success there. Failure was obvious imo based on this alone (there are other issues too).
I'm not even sure Toyota really expected anything other than failure? Based on the attention they gave it, it mostly seemed like something they could point to for marketing and then ignore with some justification that their own failure is evidence people don't want non-gasoline alternatives.
Even with lots of money, I think that’s a story of how to go bankrupt.
It was built out over time while early adopters had the ability to charge at home. It explicitly didn’t require being built up all at once because people could charge at home.
> Even with lots of money, I think that’s a story of how to go bankrupt.
Well on a pure product/market basis they probably never should have made these hydrogen cars at all.
I'd think Iridium satellite phone is a great example of this. Motorola spent $5B to setup a constellation of satellites to sell $3k phones. It failed. turns out spending a ton of money to create a market is a huge gamble and the market can move in unexpected ways.
https://en.wikipedia.org/wiki/Iridium_satellite_constellatio...
Zune, Windows Phone, Betamax, HD-DVD - maybe not perfect analogies, but there are lots of examples of people throwing lots of money at something to try to force widespread adoption and failing because the market doesn’t want it.
The other two don't work as well as infrastructure analogies.
I think it's rare for something without adoption to get taken up just because a larger player tries to use funds to force it to against the way the market is already going. I think Windows Phone is a pretty good example.
Hydrogen adoption had a lot of issues of which infrastructure was just (a big) one.
Listing it alongside actual failures like HD-DVD is disingenuous.
Gas stations.
"The first drive-in filling station [...] opened to the motoring public [...] on December 1, 1913 [...]. Prior to this, automobile drivers pulled into almost any general or hardware store, or even blacksmith shops in order to fill up their tanks."
So gas stations have actually not been built in a large upfront effort, but existing infrastructure was used to distribute gas.
Other sources of Hydrogen simply can't keep up with power generation or transportation needs.
That's not necessarily true. Several years ago I have read somewhere that industrially water is not split by electricity (at least directly) but by heating metal plates to >1500 degrees Celsius and spraying water on them, or something like that. That's tremendous heat, but nowadays it's possible to reach so high temperatures by just using solar energy [1].
The technology is not yet feasible, but who knows, where it will be in 10 years... It also took some time for solar panel manufacturing to reach today's efficiency numbers [2].
[1] https://www.energy.gov/eere/fuelcells/hydrogen-production-th...
[2] https://www.smithsonianmag.com/sponsored/brief-history-solar...
It's easy enough to produce hydrogen at home. Compressing it to 70 MPa and then storing it would be expensive though.
No it isn't. The key difference is that Telsa picked the right technology and Toyota didn't.
Tesla could build its own infrastructure because the grid exists already and building chargers is not that hard.
Toyota couldn't because building hydrogen infrastructure is insanely incredibly stupidly expensive. Even had they tried, it would have been a gigantic money shredder.
Building fuel-cell cars is really expensive, in addition the the infrastructure they are also losing money on each car.
So basically, your asking Toyota to spend billions to build infrastructure that loses money, and more billions to build cars that lose money.
The right technology choice matters!
(Their hybrid cars are cool but for many years after introducing them, Toyota was actively hostile to any attempts to charge the batteries independently of the onboard ICE generator.)
No. The vast majority of Tesla charging sessions are done at home (and it cost little to charge at night, for most people). Toyota cannot compete with that if they continue to sell hydrogen (which they promote it as being green while 99% is produced from natural gas). They just don't competition and one of the two is dead on arrival. Hydrogen may have a future, but certainly not on the road.
If the carbon-containing part of the production was sequestered, it could reduce the carbon intensity of the fuel greatly, couldn't it? Still has to be extracted and stuff of course.
And they have a charging infrastructure.
Big Auto has:
- locations to put chargers (dealerships that are often in busy commercial areas close to highways)
- lobbying power (to get buildout incentives)
- a lot of money, at least right now
- lawyers and negotiating power
Remember, the grid already exists. A "charging infrastructure" is some last mile wiring and plopping down charger ports, ok, and maybe some review/planning/negotiation with the local power companies.
As soon as major companies are all-in (GM, VW currently), then Electrify America won't be able to get away with their crappy service, will build out, and the dealerships will provide a lot of expansion.
I believe GM could make a usable near-worldwide charging network in less than a year with their dealerships. I know the dealerships have been a massive foot dragging barrier for EV adoption outside of Tesla, but GM does have some power with them, and the writing should be on the wall.
You move to EV, or you are a shady used car lot.
They might try, but I wouldn't be surprised if dealers parked cars in the spots for charging, had them in locked off areas, had them turned off or otherwise inaccessible, etc. I may be misremembering, but I think this was the case with existing infra at Nissan dealers and the leaf? Might have been GM and the volt? I remember seeing complaints online.
I suspect they'll fail to adapt the same way most large companies fail to adapt when a startup disrupts their existing customer base.
In this case, there's the added element that car manufacturers are also harmed by their legacy dealership relationships.
That has caused me a few anxious drives in my Spark EV, finding charging at dealers that was available on the way there but blocked on the return trip. Also, sitting in a car dealer lot for half an hour is not anyone's idea of a good time.
Usually hydrogen delivery trucks, but they list them as explosions “at the plant” in what I guess is a trick to hide the fact that these trucks that are driving around city streets can explode. Then also some at retail filling stations.
Hydrogen fuel cells make way more sense for semi-trucks and I'd love to see the whole Trans-Canada Highway done up with regularly spaced stations, but whether it makes sense in the city is a harder sell. It's a matter of infrastructure being required before users - "if you build it, they will come". I'd drive a Mirai no problem, but not if I'm worried about running out of H.
I still think hydrogen makes way more sense for ships at sea, maybe for planes (maybe not for dirigibles, though, hah), and probably as one of many "grid shifting" tools in the tool bag (converting excess wind/solar to hydrogen when it is cheap, and then reusing it at times of scarcity/grid outages/off-grid-festivals).
Though something was pointed out to me that while far down on the list of immediate greenhouse gas concerns, vastly expanding our production of Hydrogen and the amount that leaks into the atmosphere (and Hydrogen is so small we have no real good way to make a truly leak-proof container; long term storage of "hydrogen fuel" is a problem), it will have a lot of indirect impacts on greenhouse gases (including interrupting the chain process that converts most atmospheric methane to less harsh chemicals) and it's easy to forget that there are other greenhouse gas problems to worry about with respect to climate change beyond just "carbon footprint" and I know some scientists are increasingly of the angry opinion that Hydrogen was always a dangerous red herring distraction especially because while it reduces overall carbon output has enough secondary effects to worry about if it was a more common "fuel".
https://www.caranddriver.com/features/a36341305/hydrogen-mig...
There are people making monthly payments that literally struggle to get fuel.
Maybe toyota is right. maybe hydrogen is the future.
The hydrogen station situation is a joke.[2] Not only are there few of them, most of them are offline.[2] Right now, not one hydrogen station in the South Bay is working.
[1] https://www.toyota.com/mirai/
[2] https://cafcp.org/stationmap