Arguably Bluray and VHS were already winning in those instances? They'd be the EV to Hydrogen's example, though it's a bit of a strained metaphor.

I think it's rare for something without adoption to get taken up just because a larger player tries to use funds to force it to against the way the market is already going. I think Windows Phone is a pretty good example.

Hydrogen adoption had a lot of issues of which infrastructure was just (a big) one.