Wait til you hear what the average city dweller/commuter/soccer mom drives in much of US/Canada...
Most of North America has no incentive to drive smaller vehicles besides the cost of purchase and the cost of fuel. Since electric vehicles remove the cost of fuel, that leaves only the cost of purchase ... which is the same if you get an entry level model 3 or the entry level f150 lightning. The only people that have an incentive to get a smaller vehicle is if you happen to live in one of a few urban centres where vehicle size matters (NYC, SF, Boston, a few others), you need a new vehicle and can't use car share.
And yet cost the same, thus my point.
> What would an average city dweller/commuter/soccer mom do with a truck?
It is a five-seater "crew cab"-style truck, so can perform the same basic functions as a sedan and more.
If you have $42K what are the arguments for the Model 3 over the Lightning? You just want a less functional/utilitarian vehicle that costs more after Ford's federal tax incentives?
https://www.goodcarbadcar.net/2020-us-pickup-truck-sales-fig...
I think the Ford F-150 Lightning is an odd comparison to a Model 3. But you also get much more with the F-150 for the money.
Still, you can pay $20,000 and get a sedan that does most of what the Model 3 does (as far as basic transportation with seats.) The original comment stands - when will the Model 3 be price competitive with affordable, basic transportation?
The car category that has seen year-on-year decline, with several manufacturers discontinuing completely, as consumers move to SUVs and trucks in droves. I'm not sure the data is on your side here.
If the Cybertruck and Lightning ship at around $40K let's see if the M3 can compete there. I highly doubt it based on historical US vehicle sales.
I bet there will aftermarket noise and smoke generators for electric trucks.
> Also, if I have $42K to spend on an electric vehicle why wouldn't I buy a Ford Lightning instead of a sedan
That's a weird question. The two vehicles are in completely different categories. What would an average city dweller/commuter/soccer mom do with a truck?
The biggest problem for Ford is that their target demographic for the F-150 is the exact opposite of the environmentally-conscious urban millennial who buys electric, and so marketing is going to be a massive hurdle.