News for hackers. Stuff that matters.
Re:Apple is building the metaverse substrate by TheOtherHobbes on Monday June 21, 2021 @04:57PM (#27584381)
Ads that follow you around in VR. There will be no escape.

Also, Apple will try to make useful things appear in your VR goggles - like showing you how to get home on a map, when in fact you're planning to go out for a drink, or go grocery shopping, or anything but.

This is a terrible article, but the idea is - if not sound, at least potentially interesting.

It's basically enhanced location-aware cognition, taking input from everything around you - sound, video, tactile input, GPS location, event history, AI-enhanced memory - and combining it in real time to produce (checks notes...) "a new class of life-enhancing interactions."

The problem? It needs a lot of moving parts working together seamlessly with better-than-human performance and reliability.

Otherwise it will be a kludgy distracting nightmare of failed meta-everything - like the most annoying and useless intern anyone has ever had, only everywhere.

Re:Apple is building the metaverse substrate by donpdonp on Monday June 21, 2021 @05:23PM (#27584702)
HYPER-REALITY from 2016 is a very well done imagining of that AR advertising dystopia. https://www.youtube.com/watch?v=YJg02ivYzSs
Re:Apple is building the metaverse substrate by eecc on Monday June 21, 2021 @05:11PM (#27584546)
> Otherwise it will be a kludgy distracting nightmare of failed meta-everything - like the most annoying and useless intern anyone has ever had, only everywhere.

Clippy?

Re:Apple is building the metaverse substrate by dole on Monday June 21, 2021 @05:55PM (#27585037)
Can I just get Alexa on a drone that perpetually follows me around and broadcasts (or projects visually) occasional targeted advertising? /s
Re:Apple is building the metaverse substrate by eecc on Thursday June 24, 2021 @07:57AM (#27616305)
Don't give them ideas, the marketing team is everywhere

/s (I hope)

Re:Apple is building the metaverse substrate by Accujack on Monday June 21, 2021 @05:10PM (#27584533)
Except it won't go on a coffee run.
Re:Apple is building the metaverse substrate by tomc1985 on Monday June 21, 2021 @05:05PM (#27584469)
Great, then I look forward to another useless technobauble being hamfistedly shoved down my throat.