News for hackers. Stuff that matters.
Re:The End of AMP by numair on Monday May 03, 2021 @04:27AM (#27022785)
Please don’t let your excitement take your focus off this part of the story:

> The good news gets even better; non-AMP pages make considerably more revenue per pageview than AMP pages. Initially, I assumed this was due to the nature of how ads load on AMP, however, recent Antitrust lawsuits have proposed that hindering ad competition was a feature and that all non-amp ad tags, such as my company, Ezoic’s, were delayed by 1 second to make them less effective. It is also alleged that Google let their own exchange win, even when someone else bid more!

Somewhere, in a parallel universe, people are going to jail and paying substantial fines for this behavior. In this universe, however, politicians don’t seem to think there is a moral hazard in the fact that those of us who work in this industry see what happened and think, “if you get big enough, it doesn’t matter if you get caught.”

Re:The End of AMP by dannyw on Monday May 03, 2021 @04:45AM (#27022857)
There are active lawsuits going on by something like 49 out of 50 states. That's how damning evidence like this -- as well as Facebook offering to share unencrypted WhatsApp messages with Google (through the "backup to Drive" feature) -- came out to light.

Unfortunately a lot of HN readers are dismissing this or calling it partisan grandstanding, just because it's Texas that filed it.

Re:The End of AMP by tomComb on Monday May 03, 2021 @10:01AM (#27025173)
It is partisan because Oracle told us so. They have bragged that they ran a decade long well financed effort to make all these actions against Google happen, and what we see now is the culmination of that.

I don't doubt they "won" in the end, but I'm baffled that they brag about "competing" like that.

Re:The End of AMP by tomComb on Monday May 03, 2021 @10:08AM (#27025257)
Here's some evidence...

Oracle for years secretly lobbied states, Justice Department to sue Google - Bloomberg (2020-12-23)

https://www.bloomberg.com/news/articles/2020-12-23/oracle-fo...

Re:The End of AMP by propogandist on Monday May 03, 2021 @09:06AM (#27024537)
> Facebook offering to share unencrypted WhatsApp messages with Google

where can I read more on why they allowed this?

Re:The End of AMP by burkaman on Monday May 03, 2021 @09:50AM (#27025047)
I haven't found any statements about it from either company, but here's a decent article: https://www.tomshardware.com/news/whatsapp-google-drive-back...
Re:The End of AMP by hedora on Monday May 03, 2021 @10:39AM (#27025646)
According to that article, they also snoop on the content of any files stored in Drive.

To think, just a decade ago, this article seemed paranoid, to the point where even the author seemed to think it was an oversight in the Terms of Service:

https://techland.time.com/2012/04/26/will-google-drive-snoop...

Interestingly, they give (gave?) themselves redistribution and performance rights for Drive contents at the same time. How long until they start openly using those rights, I wonder?

Re:The End of AMP by alisonkisk on Tuesday May 11, 2021 @11:23AM (#27119190)
Where does the article say they snoop?

Drive is unencrypted because it is indexed for personal search. What is the snooping part?

> redistribution and performance rights for Drive

This is completely standard and required so that they can provide syncing and sharing.

Re:The End of AMP by nerbert on Monday May 03, 2021 @12:01PM (#27026741)
It's written in your whatsapp backup settings.
Re:The End of AMP by propogandist on Monday May 03, 2021 @02:01PM (#27028482)
I meant leaks or new information exposing how/why FB intentionally made backups unencrypted when storing on Google Drive.

I am aware that Whatsapp does this and have avoided Whatsapp’s Google Drive backup overall.

Re:The End of AMP by hn_throwaway_99 on Monday May 03, 2021 @12:32PM (#27027143)
> all non-amp ad tags, such as my company, Ezoic’s, were delayed by 1 second to make them less effective

This is really not true. I was able to find the previous discussion on HN where someone linked to the Github issue about this design decision: https://github.com/ampproject/amphtml/issues/3133 . Note the root goal of this was actually to get non-AMP ads to run faster. This was all fully transparent, and was not some nefarious hidden functionality that Google tacked on in the hopes of tanking other ad networks.

Look, I hate AMP as much as your average HN poster, and I don't really disagree that Google is willing to make "technological improvements" as long as they hurt the other guy, and not Google. But I think the discussion gets better, not worse, when folks are more honest about the real reasoning behind why something is implemented the way it is.

Re:The End of AMP by Stratoscope on Monday May 03, 2021 @06:55AM (#27023535)
> Somewhere, in a parallel universe, people are going to jail and paying substantial fines for this behavior.

My fear is that they are not going to jail or paying fines, they are being exiled... to our universe!

Re:The End of AMP by concordDance on Monday May 03, 2021 @05:56AM (#27023231)
Ads being delayed seems like a win for consumers though.
Re:The End of AMP by coffeefirst on Monday May 03, 2021 @08:44AM (#27024317)
Not at all. It makes the page slower and jumpier.
Re:The End of AMP by jefftk on Monday May 03, 2021 @09:01AM (#27024484)
> jumpier

Not on AMP pages. AMP's design prevents user-visible reflow.

(Disclosure: I work on ads at Google, speaking only for myself.)

Re:The End of AMP by jefftk on Monday May 03, 2021 @10:31AM (#27025549)
Normally, the way that late loading adds cause reflow / layout shift / jumpiness is that you don't know what size an ad slot is going to be until after the auction. You could run an auction just for a single size, but you'd have fewer bidders and make less money, so publishers generally choose to offer a bunch of sizes. On a regular page, this looks like an ad coming in and shifting all the other content on the page.

AMP had several design goals, one of which was that it should be impossible to create pages with certain types of bad user experience, including reflow. An AMP page requires that every element on the page be sized only by information directly visible in the HTML (including inline CSS, but no inline JS) which allows the browser to lay the whole page out immediately. When an ad loads off screen there can be a request to the AMP runtime to resize the slot, but the runtime will reject the request if the resize might cause user visible effects.

More details: https://blog.amp.dev/2020/04/16/cumulative-layout-shift-in-a...

Re:The End of AMP by tristanperry on Monday May 03, 2021 @11:44AM (#27026527)
Not anymore. Many ad networks have rolled out their 'CLS' solutions for the upcoming Google Web Vitals algo change, and ads don't jump about anymore on these networks.

Example ad networks that work well with delayed ads (that don't jump) include Mediavine and AdThrive.

Re:The End of AMP by john_alan on Monday May 03, 2021 @10:58AM (#27025872)
Just use a pihole.

It’s literally changed my internet experience in my home.

Re:The End of AMP by somehnguy on Monday May 03, 2021 @11:08AM (#27026052)
I wanted to like pihole so much and ran one in my home for a while. Unfortunately I had to move back to per-device adblockers.

I had multiple instances of sites just not working because of the pihole was blocking something. This would result in me putting it in non-block mode for a little bit, rinse and repeat. I can't have that kind of hassle when non-technical people use the internet too. At least with per-device adblockers it's a single click to disable/enable the adblocker if a site is acting funny.

Basically, it wasn't any faster than just blocking ads on the device itself & added another thing on the network for me to manage.

Re:The End of AMP by john_alan on Monday May 03, 2021 @11:26AM (#27026299)
Yeah I agree, so what I did was (and it took a bit of time), I whitelisted all the sites I hit that with and since then its been good.

It took about 2/3 hours of work though.

Re:The End of AMP by ShinyNewFeature on Monday May 03, 2021 @11:18AM (#27026181)
Right, but what Google did was to slow down only the non-AMP ads. If the goal was to build a better user experience, they should have slowed ALL the ads.
Re:The End of AMP by Trufa on Monday May 03, 2021 @05:25AM (#27023084)
I’m as much against AMP as the next YC user, but jailing seems really excessive.
Re:The End of AMP by tobr on Monday May 03, 2021 @05:53AM (#27023217)
This is clearly a separate discussion, but it’s interesting to consider why we’re always so eager to jail people for street crime, but it “seems really excessive” when it’s a white-collar crime.
Re:The End of AMP by randallsquared on Monday May 03, 2021 @06:28AM (#27023398)
It seems likely that "street crime" mostly refers to physical violence or the threat of it, while "white-collar crime" refers to breaking some rules. While much more real damage might be done with rule-breaking, such activity doesn't provoke visceral fear, it's harder for most people to be emotionally invested in retribution.
Re:The End of AMP by microtherion on Monday May 03, 2021 @08:03AM (#27023988)
"Street Crime" can also consist of selling single cigarettes: https://en.wikipedia.org/wiki/Killing_of_Eric_Garner

Or of hanging an air freshener on your rearview mirror: https://edition.cnn.com/2021/04/12/us/police-shooting-air-fr...

Re:The End of AMP by emn13 on Monday May 03, 2021 @06:15AM (#27023324)
We empathize with "people doing their job" perhaps a little too much? But part if is must also be just how inhumane jail sentences have become. Prisons are terrible places in the US, and sentences really disproportanate. With that framing, maybe it feels harsh to send somebody to prison for years for "just playing hardball a little too much".

I don't know, but the US penal system needs a revamp anyhow.

Re:The End of AMP by tobr on Monday May 03, 2021 @06:59AM (#27023562)
The question is still the same, why do we feel it’s fair when blue-collar criminals are treated inhumanly, but harsh when applied to white-collar criminals?
Re:The End of AMP by Spooky23 on Monday May 03, 2021 @08:43AM (#27024309)
The personal violation you feel as a victim of a mugging or a burglary is more visceral and real, whether someone steals a dollar or ten thousand dollars. The perp takes something from your psyche, and we want to extract the same.

When some character fudges a spreadsheet or sets up a viscous cycle in business, it is more abstract. We’ve all done it to some degree (received an undeserved discount, more change than owed, etc), and the black and white “wrongness” varies.

Another consideration is that the punishment for white collar crime is very severe in terms of loss of agency and autonomy. Once you’re convicted of a felony, you’re kryptonite — you’re trading your comfy middle class existence for something riskier and worse. Typical suburban punter is losing most of your friends and probably your home and spouse. The kids lose their nice school or get stuck in a grubby apartment. White collar criminals have more to lose, so the punishment standard is different.

Re:The End of AMP by MereInterest on Monday May 03, 2021 @10:03AM (#27025197)
There's a nice line by Terry Prachett in his book "Going Postal". This is near the start of the story, as the protagonist, a conman, is being confronted with the effects of his cons.

> "I Worked It Out. You Have Killed Two Point Three Three Eight People," said the golem calmly.

> "I have never laid a finger on anyone in my life, Mr Pump. I may be–– all the things you know I am, but I am not a killer! I have never so much as drawn a sword!"

> "No, You Have Not. But You Have Stolen, Embezzled, Defrauded And Swindled Without Discrimination, Mr Lipvig. You Have Ruined Businesses And Destroyed Jobs. When Banks Fail, It Is Seldom Bankers Who Starve. Your Actions Have Taken Money From Those Who Had Little Enough To Begin With. In A Myriad Small Ways You Have Hastened The Deaths Of Many. You Do Not Know Them. You Did Not See Them Bleed. But You Snatched Bread From Their Mouths And Tore Clothes From Their Backs. For Sport, Mr Lipvig. For Sport. For The Joy Of The Game.”

White-collar crime has effects. Every time people are encouraged to clock out, then clean up their station, that's 15 minutes of wage theft. Heck, sometimes this becomes so common that the criminals work to make it legal. Every time that Amazon has their mandatory daily exit screening, that's 30-60 minutes of time that should be on the clock, but is completely unpaid, legal and SCOTUS-approved, and wildly unethical.

Re:The End of AMP by tobr on Monday May 03, 2021 @09:08AM (#27024558)
Let me unpack this. Do you think any given person is more likely to be considered “kryptonite” because they committed insider trading than because they did, say, a smash-and-grab? If not, your last paragraph is not justifying more lenient punishments for a certain class of crime, but for a certain class of socio-economic status. To put it in other words, only poor people should go to jail.
Re:The End of AMP by ddingus on Monday May 03, 2021 @08:21AM (#27024122)
The same reasons lie behind why we also tend to ignore many external costs.
[dead]
Re:The End of AMP by clarge1120 on Monday May 03, 2021 @09:10AM (#27024576)
I downvoted you because you are deviating the conversation. I find it hard not to attribute hidden intentions behind what you posted.

The parent comment quoted saying they were loading their ads before ads from competitor networks. Noone said anything about Jan 6, or anything touching on the event.

You are obviously trying to shift the conversation away from how Google controls AMP and apparently used it to gain an advantage in the ad market (basically an antitrust issue) to a partisan political conversation.

Re:The End of AMP by rtsil on Monday May 03, 2021 @10:53AM (#27025805)
That's because HN's audience is composed of a large majority of white collars, and from a larger perspective, 99% of politicians, judges, lawyers, journalists, columnists, editorialists and commentators are white collars. It's just empathy (in this case, misguided empathy). We can identify more easily with a white collar criminal than a blue collar criminal.
Re:The End of AMP by hombre_fatal on Monday May 03, 2021 @11:53AM (#27026659)
No, it’s because a violent pickpocket puts my loved ones in more immediate, direct danger than some ads loading a little slower on a website.
Re:The End of AMP by rtsil on Monday May 03, 2021 @12:13PM (#27026912)
How about a poor guy caught with a few grams of marijuana, only looking to pleasure himself?

On the other hand, Wall Street put many people's loved ones in clear danger, leaving them in the street, without jobs and without health insurance in 2008 and none of them went to jail.

Re:The End of AMP by philwelch on Monday May 03, 2021 @12:51PM (#27027426)
I would guess that most people on HN would favor legalizing cannabis possession.
Re:The End of AMP by bentcorner on Monday May 03, 2021 @01:47PM (#27028244)
It is difficult to weigh actions that greatly harm one person against tiny annoyances to millions, but you could argue that the tiny annoyances to millions is a larger offense than violently robbing a single person on the street.
Re:The End of AMP by adwn on Monday May 03, 2021 @02:24PM (#27028816)
> you could argue that the tiny annoyances to millions is a larger offense than violently robbing a single person on the street.

Yeah, no, you really couldn't. It sounds like you've never been the victim of direct, physical violence, and the psychological effects it causes.

Re:The End of AMP by Karunamon on Monday May 03, 2021 @12:28PM (#27027081)
It's an easy distinction for me. Incarceration shouldn't be used for anything but violent offenders. The torturous impacts on the inmate's mental state ring so many cruelty bells that I can't accept it as anything other than the last resort for people that have to be kept out of the public for safety reasons.
Re:The End of AMP by philwelch on Monday May 03, 2021 @12:50PM (#27027406)
Who exactly is “we” in this discussion?
Re:The End of AMP by emn13 on Monday May 03, 2021 @06:12AM (#27023307)
Even a few weeks would likely be at least some disincentive; and anything less than that - like fines - runs the risk of being "costs of doing business" (e.g. most of the EU's laughably low fines, and US fines are very unpredictable, though at least somewhat higher).

If it's not going to be imprisonment, then the fines need to be much quicker, and much higher; enough to threaten a corparation's viability. For some perspective the largest fine/court settlement in the past few years is VW US's, which was 37 billion, and vs. a tech firm the 2012 FTC settlement with facebook at 5 billion. EU's largest antitrust fine ever (vs. google in 2017) was just 2.4 billion. Those kind of costs are so low that they're unlikely to be preemptively discouraging, especially given how rare they are; alphabet's revenue in 2020 was 180 billion, and it's market cap is a little less than 10 times that.

Of course absurd fines that are rarely imposed are more like a reverse lottery than anything else; not exactly ideal either, really.

Re:The End of AMP by sofixa on Monday May 03, 2021 @08:52AM (#27024391)
> e.g. most of the EU's laughably low fines

Which is why in new legislation, fines are proportional - GDPR has fines at max 4% of global yearly revenue or 100 million euros, whichever is higher.

Re:The End of AMP by emn13 on Monday May 03, 2021 @10:16AM (#27025361)
Which is at least a factor 10 too low under the assumptions that fines of that size are the result of a lengthy legal process and thus that such fines are not levied more than once every few years. 4% is peanuts for a massive tech corps that can afford to take such massive hits because their margins are so huge, and their fixed costs quite controllable. As long as the risk cannot be existential, this becomes an accounting question, and the inevitable rarity of the fine unfortunately means the optimal strategy is likely to skirt as close as possible to illegality and pay the fine and ask forgiveness rather than being too proactive - that way they only need to bother with behavior changes that really matter. 4% is just too little for large corporations, at least.

Then of course there's the fact that the GDPR - possibly due to a bit of regulatory capture - very strongly encourages venue shopping, and with resources like that, bending a small venue (like Ireland) to your will even slightly is conceivably feasible, and valuable. Personally, I'm not too impressed by the implementation of the GDPR, even if the fact that it's finally on the agenda is a good thing. It may even exacerbate misuse of personal data, because the burdens it imposes are much harder to bear for small parties than for large ones; and that's a competitive moat that encourages centralization of private data, and that encourages shifting the balance of power toward the corporation away from the individual (who says no to google's privacy policy?), and the combination of "willing" users, a lax privacy policy, and huge centralization encourages misuse. Proportionally your local sports-club is likely more impacted than Google, which is absurd.

Re:The End of AMP by a1369209993 on Monday May 03, 2021 @01:57PM (#27028398)
> GDPR has fines at max 4% of global yearly revenue

In other words, laughably low.

> or 100 million euros

Unless you're a small business, in which case they'll happily bury you.

Re:The End of AMP by bsder on Monday May 03, 2021 @06:25AM (#27023372)
Then apply the "death penalty" to the company instead of people. A "death penalty" would also discourage gigantic companies, in general, as one out of hand division could kill the others.

And if you claim that the workers don't deserve it, well, then exactly who DOES deserve it?

Re:The End of AMP by zo1 on Monday May 03, 2021 @07:50AM (#27023899)
Or "jail" time for the company... Suspend them from operating or getting new clients while they are in "jail". And maybe have them forfeit all profits earned during their "jail" time.

Really the possibilities of solution to some of these issues are endless, limited only by our creativity. We're just stuck as a society with what we already have and there is huge push back against anything out of the ordinary or creative or different when it comes to government and our governance models.

Re:The End of AMP by andyana on Monday May 03, 2021 @01:46PM (#27028232)
I think this is society's greatest threat... We are unwilling to take risks to solve problems.
Re:The End of AMP by fnord77 on Monday May 03, 2021 @07:25AM (#27023719)
laws need to have teeth or people will violate them
Re:The End of AMP by microtherion on Monday May 03, 2021 @08:09AM (#27024040)
I believe that there's evidence that the best legal system is one where there's a high probability of lawbreaking being punished, though not necessarily harshly. In contrast, the situation prevailing in the US, where there's a high probability of not getting punished at all, and a small probability of getting the book thrown at you, is not a great way of administering justice.
Re:The End of AMP by TomSwirly on Monday May 03, 2021 @08:07AM (#27024023)
How else are we supposed to deal with repeat offenders who flout the law?

The idea that white collar crimes don't damage people's lives is easily debunked: https://www.hsph.harvard.edu/news/press-releases/economic-do...

Re:The End of AMP by izacus on Monday May 03, 2021 @06:36AM (#27023443)
So basically you want people to go to jail for not blasting ads into your face immediately and actually loading web content first?

Seems like a horribly awful world to me - would you extend this to Ad blockers as well? And when was the last time you've seen how horrible mainstream web is, with its autoplaying video popups?

AMP isn't the best solution, but what you're proposing is just horrifying. If anything, we should standardize this behaviour in browsers and make sure the ads never interfere with loaded contents. Let's not destroy the web even more so ad peddlers get more money.

Re:The End of AMP by alexvoda on Monday May 03, 2021 @07:35AM (#27023797)
I downvoted you because you are deviating the conversation. I find it hard not to attribute hidden intentions behind what you posted.

The parent comment quoted saying they were loading their ads before ads from competitor networks.

Noone said anything about when the content was loaded. Google is the largest ad peddler.

You are obviously trying to shift the conversation away from how Google controls AMP and apparently used it to gain an advantage in the ad market (basically an antitrust issue) towards a generic conversation of ads are bad, but Google is good.

The parent was complaing about corporations being large enough to ignore antitrust legislation.

Re:The End of AMP by cjaybo on Monday May 03, 2021 @09:42AM (#27024961)
Are you spamming this comment using multiple accounts?
Re:The End of AMP by izacus on Monday May 03, 2021 @08:32AM (#27024224)
> You are obviously trying to shift the conversation away from how Google controls AMP and apparently used it to gain an advantage in the ad market (basically an antitrust issue) towards a generic conversation of ads are bad, but Google is good.

That is a really horrible accusation of something I haven't done. The OP is the one proposing jail-like punishment for actions that only lower the ad revenue and actually benefit the customer. It has nothing to do with defending Google (especially since I'm also talking about AdBlockers, which could easily fall into "coporation allows adblockers to lower revenue" interpretation).

Please don't look for hidden agendas where there aren't any.

Re:The End of AMP by ric2b on Monday May 03, 2021 @09:28AM (#27024805)
> for actions that only lower the ad revenue and actually benefit the customer.

False, it only does that for their competition.

Re:The End of AMP by hinkley on Monday May 03, 2021 @12:42PM (#27027296)
Do we want people to go to jail for selling us cheap bananas, or do we want them to go to jail for illegal dumping or using slave labor to pick the bananas?