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Re:Google’s approach to replacing the cookie is drawing anti... by ocdtrekkie on Wednesday February 03, 2021 @05:35PM (#26020104)
Perhaps it's time to recognize that the company simply need not exist in it's present form. If Google was required to spin off Chrome as an independent company, there would be no antitrust issue, and privacy protections Chrome made would not also include anti-privacy features designed to feed Google's ad business.

The reality is, Google needs to be broken up. Every fine they get makes that clear.

Re:Google’s approach to replacing the cookie is drawing anti... by patwolfe on Wednesday February 03, 2021 @06:05PM (#26020429)
Yup, when there is nothing a company can do in a situation to avoid anti-trust regulation, that is a pretty good indication anti-trust regulation should have already happened.
Re:Google’s approach to replacing the cookie is drawing anti... by SerLava on Wednesday February 03, 2021 @06:34PM (#26020688)
Well said! I'm going to use this and other people should as well.
Re:Google’s approach to replacing the cookie is drawing anti... by madrox on Wednesday February 03, 2021 @08:56PM (#26021675)
Playing devil's advocate, how is Google & Chrome different from, say, Apple & App Store? Thinking about iOS like a browser, arguably what Privacy Sandbox does is not that different from iOS 14's AppTrackingTransparency Framework. Both require the operator of the internals not to abuse their position for there to be fair play.

The most generous thing I could say is that it feels different. However, Apple has a stronger hold on iOS than Google has on the web. On the web, at least you could switch to another browser to view the same content. Switching off iPhone requires a whole new ecosystem and hardware.

I hope people who argue for a certain treatment of Google in this case are at least consistent in the Apple case.

Re:Google’s approach to replacing the cookie is drawing anti... by ocdtrekkie on Wednesday February 03, 2021 @09:00PM (#26021699)
1. I think Apple wields a questionable monopoly with regards to the App Store. I think that they should be required to allow third party stores, at minimum, on the iPhone. I am very much hoping Epic wins their case here, and that we have a more open field on iOS in the future.

2. Apple's new privacy changes require that apps solicit user permission before doing any tracking. However, once the user has granted that, app developers are allowed to either use Apple's solution or their own.

Re:Google’s approach to replacing the cookie is drawing anti... by curryst on Thursday February 04, 2021 @10:17PM (#26032669)
> Thinking about iOS like a browser, arguably what Privacy Sandbox does is not that different from iOS 14's AppTrackingTransparency Framework

Apple's AppTrackingTransparency Framework harms a market that Apple is not a part of. That specific action doesn't have any monopoly connotations in my mind because it solely benefited the product that was changed. There are no knock on effects where now Apple Maps is worth more.

Also, in this case, the consumers that are harmed by Google's alleged monopoly are people who are buying ads, not people using Chrome. I don't do anything with ads, but the impression I got from other people is that it's much easier for a consumer to switch phones than it is for an advertiser to just not advertise with Google.

I do think Apple has monopoly issues, I just don't think ATT is part of it. That was a legitimate response to consumer demand for privacy.

Re:Google’s approach to replacing the cookie is drawing anti... by albertgoeswoof on Wednesday February 03, 2021 @05:59PM (#26020352)
How would chrome survive as a business?
Re:Google’s approach to replacing the cookie is drawing anti... by ocdtrekkie on Wednesday February 03, 2021 @06:11PM (#26020494)
As the window 70% of people access the Internet through globally, Chrome has nearly limitless options for monetization. Arguably, being part of Google hurts it, because it has to fit into Google's ideal business strategy.
Re:Google’s approach to replacing the cookie is drawing anti... by vlovich123 on Wednesday February 03, 2021 @06:29PM (#26020645)
So they’d be Firefox & wholly dependent on Google for search revenue money (I.e. ad money) anyway? Firefox already gets a lot of flack with their 3.65% & I don’t think that complaints about Chrome will stop if they’re still owning ~70% of browser market share with Google paying their bills.

The only solution that would actually work is better regulation of the advertising space, but all advertisers (Google included) actively fight this. For example, ban governments from purchasing personal information without a warrant. Ban the sale of any/all personal information between companies - any personal information transferred should be gratis with at most nominal costs for the cost of the transfer itself. But then you might have to actually start paying for some services rather than everything being totally ad supported. Not to mention that governments, despite all their outcries about “privacy” and “evil corporations” love the status quo because of how easy it makes to invade your privacy without a warrant.

Re:Google’s approach to replacing the cookie is drawing anti... by Izkata on Thursday February 04, 2021 @12:20AM (#26022875)
> So they’d be Firefox & wholly dependent on Google for search revenue money (I.e. ad money) anyway?

Not necessarily, its engine is now what powers Edge. Microsoft might support it.

Re:Google’s approach to replacing the cookie is drawing anti... by ogre_codes on Wednesday February 03, 2021 @06:54PM (#26020863)
> Chrome has nearly limitless options for monetization.

They do?

Apple gives away a pretty decent browser with their OS.

Microsoft gives away a version of Chrome with their OS (and for MacOS).

Most Linux versions ship with variants of Chromium.

The Chrome source which is a fork of WebKit which is in turn a fork of KHTML... is Open Source.

Chrome can't really be sold.

What exactly could "Chrome" the company do to make money?

Re:Google’s approach to replacing the cookie is drawing anti... by easton on Wednesday February 03, 2021 @08:55PM (#26021665)
Chrome already has an enterprise version with support and management tools (mostly for Chrome OS), that plus donations from Microsoft/Google could make it profitable for the team required. (Although it'd probably end up being a foundation like Mozilla)
Re:Google’s approach to replacing the cookie is drawing anti... by d1zzy on Wednesday February 03, 2021 @09:27PM (#26021854)
The question is: can that income fund the Google-style salaries and benefits that are currently being payed for people working on it?

Otherwise lots of existing employees may not want to be part of this split company. If that is a large loss of talent (think veterans with lots of experience) that could hurt the quality (security, stability) and velocity of the project resulting in much less interest from those companies to pay the Chrome company for their services. What I'd suspect at that point is that Google might just fork it and develop it internally for internal use only (it's going to be hard to trust a third party browser to access internal confidential/critical resources when said third party has trouble maintaining high quality engineering talent). We're talking about state actors here that could have much easier time attacking a smaller Chrome company to introduce data exfiltration code.

Re:Google’s approach to replacing the cookie is drawing anti... by easton on Thursday February 04, 2021 @09:59AM (#26025825)
Microsoft will probably have much of the high-quality engineering talent upstreaming work from Edge. Maybe Google will fork it, but nation-state actors haven't compromised Firefox (to our knowledge) even at its peak, why would they have more luck with Chrome?
Re:Google’s approach to replacing the cookie is drawing anti... by gcblkjaidfj on Wednesday February 03, 2021 @08:49PM (#26021631)
> Chrome can't really be sold.

Right. Now try to use that top right "user" icon on your chrome window to log in as a user that is not from a google account.

Re:Google’s approach to replacing the cookie is drawing anti... by ogre_codes on Wednesday February 03, 2021 @09:42PM (#26021963)
No idea what icon you are speaking of. I don't use Chrome much and don't log into it when I do. I certainly don't think anyone is going to pay for the privilege.
Re:Google’s approach to replacing the cookie is drawing anti... by gcblkjaidfj on Tuesday February 09, 2021 @05:18PM (#26083164)
OMG the lack of understanding of basic ad tracking in this forum baffles me.

Nobody is going to pay. But if google serve an ad for a logged out (or firefox) user, they get paid 0.05c if they serve the same ad to someone logged in (via that button or otherwise) they get paid 1.7usd.

the button is just to make you be always logged in.

You are paying all the time and don't even realize.

Re:Google’s approach to replacing the cookie is drawing anti... by syshum on Wednesday February 03, 2021 @07:07PM (#26020955)
>> Chrome can't really be sold.

Chrome can not be sold for many reasons, being open source is not one of them, nothing prevents the selling of open source software, one just has to include the source or make the source available

Finding someone willing to buy chrome would be a harder problem

Re:Google’s approach to replacing the cookie is drawing anti... by ocdtrekkie on Wednesday February 03, 2021 @09:03PM (#26021719)
Indeed, especially when you have an official/trustworthy solution. For example, you could gate off value-adds for paying customers, whilst still making them open source. Sure, users can remove the "paid user" aspect and either compile it themselves or entrust that process to a third party. But the majority of users would not do so because of the effort or trust involved. (This is similar to movie piracy. Sure, it's trivial to pirate movies and music, but the majority of people pay for them.)
Re:Google’s approach to replacing the cookie is drawing anti... by johnmaguire2013 on Wednesday February 03, 2021 @06:42PM (#26020756)
You mention nearly limitless options but fail to mention one. Can you give some examples?
Re:Google’s approach to replacing the cookie is drawing anti... by ygjb on Wednesday February 03, 2021 @06:48PM (#26020810)
at the very least, Google could pay to be the default search provider... it works for Mozilla, so far, and if Google had to , even at arms length, separate Chrome from the rest of Google, it would strengthen, not weaken, the case for Google's investment in paying Apple and Mozilla for top placement, helping to reinforce competition on both the mobile and browser fronts.
Re:Google’s approach to replacing the cookie is drawing anti... by throw_away on Wednesday February 03, 2021 @06:44PM (#26020781)
default search seems to be pretty lucrative.
Re:Google’s approach to replacing the cookie is drawing anti... by dylan604 on Wednesday February 03, 2021 @09:02PM (#26021711)
It's data collection is in Chrome's DNA. They could just continue to collect data on browser usage, and then "sell" that data to Google. No need for sites to install Analytics into their website when they can get 100% of all site analytics viewed from within their browser.
Re:Google’s approach to replacing the cookie is drawing anti... by ocdtrekkie on Wednesday February 03, 2021 @09:04PM (#26021724)
A key difference here is that Chrome could sell aggregated analytics data for performance testing and such, but not allow the ad company to get user-targeting quality data. With them in the same company, this is a nearly impossible barrier to achieve.
Re:Google’s approach to replacing the cookie is drawing anti... by joshuamorton on Wednesday February 03, 2021 @10:03PM (#26022107)
I'll bite: why is this nearly impossible to achieve?

It may be nearly impossible to prove to you, but what makes it impossible, or even particularly difficult, to achieve if the company is interested in doing it?

Re:Google’s approach to replacing the cookie is drawing anti... by bagacrap on Wednesday February 03, 2021 @10:52PM (#26022387)
limitless options? you mean ads. I don't think they can start charging users money. And if Chrome is forced to start directly monetizing, I can't see that ending well for the product. Any way they could possibly extract money from me would require it to do something I don't want, such as interjecting itself between me and an online merchant, or between me and content, or via integrations with partners I don't want (maybe even Google, which would defeat the purpose of the proposed split), or by selling a "premium" feature set. If Chrome had to make money it would suck as a product and everyone would move to safari/edge/etc bc they don't have the same pressure.
Re:Google’s approach to replacing the cookie is drawing anti... by tehlike on Wednesday February 03, 2021 @06:02PM (#26020397)
By auctioning the default search engine slot.
Re:Google’s approach to replacing the cookie is drawing anti... by greatzebu on Wednesday February 03, 2021 @06:27PM (#26020633)
Wouldn't that make them entirely beholden to search engines that rely on ad revenue to pay Chrome? It doesn't seem to change the underlying incentives very much.
Re:Google’s approach to replacing the cookie is drawing anti... by rurp on Wednesday February 03, 2021 @06:39PM (#26020731)
I'd say there's a big difference between having one primary customer and literally being owned by that customer. I would bet that a significant part Chrome's development is built around feeding data to other parts of Google, which would be more difficult and less appealing as a separate company.

Plus, there's no rule that says a browser has to get most of its revenue from selling Google Search placement. That just happens to be the case for the single independent browser that exists right now, one which isn't exactly renowned for great business leadership. I think if the Chrome team had a reason to explore self sustaining revenue models there's a good chance they would come up with some solid innovations.

Re:Google’s approach to replacing the cookie is drawing anti... by asiando on Wednesday February 03, 2021 @06:32PM (#26020669)
Doesn’t that already happen? Chrome currently survives thanks to advertising either way. Splitting Google would just make it a little more indirect.
Re:Google’s approach to replacing the cookie is drawing anti... by fabianhjr on Wednesday February 03, 2021 @06:41PM (#26020755)
It currently is completelly owned by Google (Alphabet) so your comment would be more of a "there is a possibility that they would end up still relying on Google's ad revenue".
Re:Google’s approach to replacing the cookie is drawing anti... by josefx on Wednesday February 03, 2021 @06:01PM (#26020384)
How would Linux kernel development survive as a business?
Re:Google’s approach to replacing the cookie is drawing anti... by geofft on Wednesday February 03, 2021 @06:44PM (#26020777)
Linux kernel development survives because its biggest users develop it.

It's certainly possible for a browser to survive that way, but Konqueror doesn't seem to be terribly successful.

Re:Google’s approach to replacing the cookie is drawing anti... by throwaway3699 on Wednesday February 03, 2021 @06:49PM (#26020829)
It's also worth thinking that many of those big users are also the very adtech companies people are hating on here, but for some reason it's fine to fund kernels and not web browsers with ads.
Re:Google’s approach to replacing the cookie is drawing anti... by josefx on Thursday February 04, 2021 @04:45AM (#26024084)
It would be interesting to know if Google engineers regularly commit kernel patches breaking Microsoft's Azure integration while pushing people to Google cloud.
Re:Google’s approach to replacing the cookie is drawing anti... by ilammy on Wednesday February 03, 2021 @07:46PM (#26021222)
It survives because GPL forces it to be performed in the open, in a cooperative manner. This is not the case with browsers.

Both Linux kernel and web browsers are arguably too huge now to be even maintained entirely by a single organization, let alone to be developed from scratch by one.

Linux being under GPL kinda forces cooperation between businesses for their business needs, if they are going to tweak Linux. With browsers are you under impression that you can just fork Chromium maintained by someone else and then just add your business value for you alone to reap.

Re:Google’s approach to replacing the cookie is drawing anti... by GlennS on Wednesday February 03, 2021 @08:03PM (#26021334)
I guess ideally either Chrome or Firefox would be organized as a charitable trust with an endowment, its stated mission to service users of the web, and the EFF given a permanent seat on its board of directors.

How to get from here to there, I don't know.

Re:Google’s approach to replacing the cookie is drawing anti... by jopsen on Thursday February 04, 2021 @04:12AM (#26023940)
Firefox is owned by Mozilla Corp, owned by Mozilla Foundation, which is a non-profit -- and Mozilla has a sizable budget.

> How to get from here to there, I don't know.

You literally are there!

Sure, it's easy to criticize Mozilla for having "wrong priorities", being "pragmatic about EME", Firefox OS, losing market share, etc.

But simply saying a new board would fix things seems a bit naive.

Re:Google’s approach to replacing the cookie is drawing anti... by 3np on Wednesday February 03, 2021 @07:59PM (#26021314)
That it seems unlikely a browser that is not Chrome, vertically integrated by Google, could survive financially, is a good sign it need to happen imo
Re:Google’s approach to replacing the cookie is drawing anti... by mtnygard on Wednesday February 03, 2021 @06:33PM (#26020676)
Could go the same path as Brave: be a conduit for funding between consumer (me) and creator... then take a small percentage for facilitating the transactions.
Re:Google’s approach to replacing the cookie is drawing anti... by gcblkjaidfj on Wednesday February 03, 2021 @08:47PM (#26021620)
> How would chrome survive as a business?

by doing *exactly* what Google sued microsoft for trying to do with IE in the 90s. Isn't it funny?

Re:Google’s approach to replacing the cookie is drawing anti... by ljm on Wednesday February 03, 2021 @06:49PM (#26020830)
Does it need to survive?
Re:Google’s approach to replacing the cookie is drawing anti... by kevingadd on Wednesday February 03, 2021 @06:00PM (#26020379)
How did Mozilla survive as a business? Why is Brave around?
Re:Google’s approach to replacing the cookie is drawing anti... by nemothekid on Wednesday February 03, 2021 @08:07PM (#26021358)
>How did Mozilla survive as a business?

On one end by almost literally being an extension of Google. On the other end by constantly laying off engineers. A big problem people are just handwaving away is that browsers are incredibly complex nowadays and how do you fund development of a browser engine? If you think the "Linux" model would work, well browsers already have that - it's called Mozilla and there is never any good news about them.

Brave is also funded by Google - Brave doesn't develop a browser, they develop a skin around a browser engine that Google pays millions to develop and has decided to open source.

Re:Google’s approach to replacing the cookie is drawing anti... by SulfurHexaFluri on Wednesday February 03, 2021 @08:31PM (#26021521)
Browsers are way more complex than OSs these days. Mozillas Servo project had over 40,000 commits and still wasn't ready for production and it was only a small part of the browser. I don't think there is anything else that could have 40k commits and still be a tech demo.
Re:Google’s approach to replacing the cookie is drawing anti... by trhway on Wednesday February 03, 2021 @10:16PM (#26022184)
back in 1999 looking at nspr (Netscape Portable Runtime - the foundation of Mozilla) i remember thinking - it just can be packaged alone as an OS, similar to Java OS (which i had been working with before that our Mozilla project).

There is also another aspect to it - one can imagine that the time of an OS which would run web apps as first class citizens (in the correctly engineered sandboxes/etc.) just hasn't come yet. In the meantime the browsers are just ugly stop-gap 0.x version of such an OS (there is a reason they are "browsers" as their roots (incl. deep architectural roots) are in browsing of static content, and everything else is bolt-ons - the integration of JavaScript engine for example back then could be best described exactly as a "bolt-on").

Re:Google’s approach to replacing the cookie is drawing anti... by izacus on Wednesday February 03, 2021 @06:05PM (#26020432)
Mozilla is financed directly by Google. Brave is injecting their own ads into websites.

Not really the best examples.

Re:Google’s approach to replacing the cookie is drawing anti... by taylorfinley on Wednesday February 03, 2021 @06:27PM (#26020626)
I've been using Brave on mobile and my laptop (currently running Pop!_os) exclusively for about six months now, coming from Firefox. Your criticism isn't accurate, Brave doesn't insert ads into pages, it gives you the option of receiving ads in your notification stream. If you choose to allow the ads you are compensated with a small amount of a crypto currency, which you can opt to have automatically distributed to the participating sites you visit. Wikipedia, for example, is a participating site. These micropayments offer the only viable monetization alternative I'm aware of to charging for access, selling user data, or including advertising on your page. I've moved to using Brave exclusively because I want to live in a world where the web is free to access but my privacy is respected and my browser isn't crowded with ads.
Re:Google’s approach to replacing the cookie is drawing anti... by seaman1921 on Wednesday February 03, 2021 @06:15PM (#26020529)
Honestly several of these guys just want to promote 'break google up' every chance they get just because it makes them feel good - without understanding how bad the consequences would be.
Re:Google’s approach to replacing the cookie is drawing anti... by neolog on Wednesday February 03, 2021 @06:47PM (#26020800)
What would the bad consequences be?
Re:Google’s approach to replacing the cookie is drawing anti... by sdenton4 on Wednesday February 03, 2021 @10:34PM (#26022288)
One example: The road from security to revenue is a bit windy. So suppose chrome gets a revenue crunch after getting spun off, and lays off a bunch of the security group. Well, it turns out that security group is actually handling security for ALL of the browsers, because security is expensive, and none of the browsers are really making money, and chrome is open source. So now you've got reduced security in all of the browsers. Whoops?
Re:Google’s approach to replacing the cookie is drawing anti... by neolog on Thursday February 04, 2021 @09:57PM (#26032539)
Sure, could happen. Or maybe more of the relevant players share the load, the way they do with the kernel.
Re:Google’s approach to replacing the cookie is drawing anti... by eznzt on Wednesday February 03, 2021 @06:36PM (#26020714)
Brave does not inject their own ads into websites.
Re:Google’s approach to replacing the cookie is drawing anti... by tehlike on Wednesday February 03, 2021 @06:03PM (#26020402)
Brave is terrible example. Brave is vc funded or ICO funded. Mozilla depends on donations and selling the search engine slot.
Re:Google’s approach to replacing the cookie is drawing anti... by summerlight on Wednesday February 03, 2021 @10:04PM (#26022112)
Firefox is completely an independent entity from Google and the reality is that they needed to accept the manifest v3 because their survival entirely depends on Google's money. Why do you think the situation would be different from this if Chrome get broken up from Google?