I'm not sure why people expect the short interest to change at all. If shorts thought it was worth shorting at $15, they sure as hell would be shorting at $300 or $400.
So, we'll potentially see if that is indeed the case either tonight or on the 9th which I believe will have the most recent data as the one this evening will already be outdated.
Linky: https://www.finra.org/filing-reporting/regulatory-filing-sys...
How often are news stories promoted in paid-for ads on social media? Do you know? If you don't then you're basing a decision on one piece of data with no context.
2. bloomberg's (unofficial) estimates says it's below 100% https://www.bloomberg.com/news/articles/2021-02-01/gamestop-...
3. even if it's at > 100% shorts, it tells you nothing about what price those shorts entered at. if they entered at $300 they're not breaking a sweat.
Beyond that, it could go to 100%, 200%, or whatever people feel like. There's nothing special about 100% short interest at all.
Typically these stats are updated slowly.
Those that shorted it at the high, are minting greens right now.
WSB would need to convince people who are already burned to move to a broker like Fidelity and start it up again.
Edit: Not to mention that yes the short positions that exist now likely exist at a price point well above the original shorts.