The “$20M to $500M” Question: Adding Top Down Sales

Re:The “$20M to $500M” Question: Adding Top Down Sales by newbie578 on Thursday December 03, 2020 @10:05AM (#25289488)

What if your company is a B2C? There is no enterprise selling, what then?

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Re:The “$20M to $500M” Question: Adding Top Down Sales by HatchedLake721 on Thursday December 03, 2020 @01:12PM (#25292300)

I don’t know anything about B2C sales, but I think Apple is good example to research for “enterprise” (up-market) level sales/marketing in B2C.

They went from 90 days away from bankruptcy to 2+ trillion B2C company in 20 years. They’re have most successful retail stores in the world and they’re always in the top of customer satisfaction.

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Re:The “$20M to $500M” Question: Adding Top Down Sales by mrandish on Thursday December 03, 2020 @10:25AM (#25289692)

In that case this article wouldn't be directly relevant but the fundamental issue of scaling the rate of growth to a new magnitude remains. A B2C company will likely need to add different distribution, channel and/or promotional strategies to scale from ~$20M to >$200M.

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Re:The “$20M to $500M” Question: Adding Top Down Sales by icebergwarrior on Thursday December 03, 2020 @06:30PM (#25296910)

Three channels

1. Performance (Paying for traffic / leads)

2. SEO (People click through to your site after googling you)

3. Viral (Your users share you)

Other than that there's no truly scalable D2C growth channels. First round has an entire article on this https://firstround.com/review/drive-growth-by-picking-the-ri... Good luck!

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Re:The “$20M to $500M” Question: Adding Top Down Sales by goatherders on Thursday December 03, 2020 @10:23AM (#25289673)

There is always enterprise selling.

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