M1 certanly doesn't draw 10W (the tests has shown that it'll pull way more than that on some devices) - and if you see per core power draw the Zen3 and M1 architectures are within 15-20% which can be attributed to the 7nm vs. 5nm manufacturing process.
Remember that AMD is fabricating their CPUs at the same fab than Apple does - they're not crippled by obsolete manufacturing process like Intel.
This is why these articles are such puff pieces - they're focusing on Intel, which has fallen behind by quite a lot and completely ignoring the major changes that also happened on x86-64 front.
Apple M1 eats way less than that per-core, topping out at 6.6W on libquantum: https://twitter.com/andreif7/status/1328775201677565952?s=20
In Cinebench ST, it's 3.4W per core only...
With CPU _and_ GPU fully saturated: https://twitter.com/andreif7/status/1328820823877095425?s=20 32.6W
Sadly there is no news of competition. Nothing from Intel/AMD or even Qualcomm. Microsoft's ARM attempts to take on Chromebook seem so feeble now.